Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 76

Marketing Differentiation B2C PR 76

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Video, audio, text and images – it’s all part of the content game and there are plenty of platforms with an existing audience you can leverage. So what would an 11-star experience be?

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 83

B2B Marketing B2C ChatGPT 83

Duct Tape Marketing

MAY 24, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Andrew Barlos (05:57): Yep, absolutely.

Social Media 80

Social Media Media B2B B2C 80

Duct Tape Marketing

OCTOBER 26, 2017

These aren’t even B2C companies – they’re selling software platforms! All you need is a high-quality audio device and a 3-8 sentence-long script. This is largely because your radio ad’s call-to-action will probably be the narrator saying (and/or spelling out) your website name. Inexpensive. “So Easy, Cheap Production.

Advertising 49

Advertising Hosting B2C Audience 49

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. It just, they have to be natural links.

SEO 89

SEO Technical Review Metadata Social Media 89

Duct Tape Marketing

MARCH 30, 2022

A lot of it depends on whether you're B2C or B2B. If your B2C, you want to build a community, um, around your brand, get traction and make sure Google can see it. I mean, people that you, you know, we all think about the, oh, you know, the top 10 names, every single person can name. It just, they have to be natural links.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Brandanew

AUGUST 1, 2016

My name is Upasna and I’m thrilled to welcome you to the first audio series produced by Brandanew. So staying on top of the millennials- where they are at and where they are spending their time, through those analytics is huge for organizations today particularly those selling into the B2C space. Upasna : Hey everyone!

Social Media 100

Social Media Marketing Media B2C 100

Duct Tape Marketing

FEBRUARY 2, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. There's even a stay-at-home mom with five kids that has a community of 50,000 people in this book.

Community 84

Community Marketing Audience Networking 84

Duct Tape Marketing

MARCH 23, 2023

The audio destination for business professionals creative elements goes behind the scenes with today's top creators. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand. It's brought to you by the HubSpot Podcast Network.

Framework 76

Framework Audience Audio Elevator Pitch 76

ConversionXL

NOVEMBER 8, 2018

In desktop searches, those queries are vulnerable to Amazon: However, that same query in voice search delivers a listing of YouTube videos only: In the above example, independent YouTubers dominate—a missed opportunity for Yeti, which could easily rank for a query that includes its brand name. Multi-modal shopping is not without its pitfalls.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Displaying a logo or case study from a big-name client conveys authority and credibility, reducing the risk for customers on the fence. B2C or B2B, all marketing is people talking to people. Make the most of social proof.

B2B 129

B2B Email Sales Acquisition 129

David Teten

DECEMBER 3, 2019

Skype and Zoom are useful for video/audio conferences. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Pro Publica has a Nonprofit Explorer database searchable by principal name on all nonprofit filings, so you can see a person’s nonprofit activities.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Name, date, text comment. My hope is you are going to take the data, talent, money and leadership support to transform your digital experience into something truly delightful. We will look at many different examples. Two examples.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. No Audio Ads.) But by naming the price, your mind does not go instantly on guard, like it did with all the other folks. I love the social nature of sharing playlists. The suggestions engine they have. Then, they show external endorsements.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 22, 2015

B2B and B2C. During the process of heuristic analysis you have to avoid random comments, and strictly stick to assessing the page for named criteria – writing down your “findings”. It’s kind of like user testing, but has no script and no audio. It’s proven to work across industries and business models.

Analytics 48

Analytics Technical Review Conversion Framework 48

Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Brands create video and audio based aids to connect with and get on the good books of their target groups. Add your advocates’ Twitter handles or names to your social monitoring list, or create Twitter lists to monitor their activity.

Social Network 51

Social Network Distribution Curation B2B 51

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Namely, that they agree to use it free of charge if we deliver it to them and it is capable of X, Y and Z.

San Francisco 144

San Francisco Customer Wiki Lean 144

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. I’ve been doing audio interviews, podcasts actually, for years now, and I just used Skype and a little plug-in on my Mac called Call Recorder. .”

Marketing 72

Marketing Social Media Sales Media 72