Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 36

Cost Marketing Audience Media 36

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

But how does it move from the power users to the rest of the market? Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. Working the pain in B2B.

Software Review 232

Software Review Technical Review .Net Design 232

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. What’s this campaign for? Or at all. Which sounds easier to you?

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

FEBRUARY 23, 2015

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. In planning for your digital campaigns, there are three areas worth nothing. Six Stages in Digital Advertising Campaigns. Define campaign messages.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Time Decay. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Semrush is your one stop shop for online marketing, build, manage and measure campaigns across all channels faster and easier.

Marketing 73

Marketing Differentiation B2C PR 73

ConversionXL

JANUARY 31, 2014

The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page. For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. Click Fear & How To Avoid It.

Analytics 134

Analytics Video Matching Conversion 134

Brandanew

OCTOBER 6, 2015

This does take some effort initially but once you set up a formula, the rest should be very easy. Google analytics itself will tell you how much traffic you are getting from different channels, how much time users are spending on your site, your bounce rates, that too at no extra cost. Choose the right tools. Measure and improve.

Social Media 100

Social Media Media Analytics Social Network 100

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. 24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Their home page is a mess.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. That makes it real to you and the rest of the company. Lesson 2: Make your funnel airtight.

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

JULY 6, 2016

My love for heuristic evaluations is sourced in the fact that they are relatively straightforward, require the best possible cost – almost free -, and rely on you and your team. It does not matter if you are are B2B or B2C. You will get insights you can use for your data/campaigns. For a jacket that costs $199 list.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Studies show that only 5% of B2B customers are ready to buy. Use this information to drive your marketing and create campaigns that people want to share and shout about online.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!).

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 161

Channel Analytics Campaign Conversion 161

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive.

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

Up and Running

JULY 7, 2021

Whichever slogan you make, remember to make it timeless – so that it can stand just by itself for the rest of your brand’s history. You can also focus on providing super fast delivery for a lower cost, giving an extra discount for referral customers, or integrating in-person with online shopping. That’s just human nature.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The goals of these companies could be quite different depending on the desired quantity, quality, and cost of customers. Best Free Trial Practices for B2B SaaS.

Conversion 48

Conversion Churn Rate Retention Metrics 48

YoungUpstarts

DECEMBER 28, 2015

We pored through the rest of the report and checked in with Ryan Bonnici, marketing director at HubSpot Asia Pacific & Japan – who is an experienced digital marketing leader having held roles previously at Salesforce, ExactTarget, Microsoft and Qantas Airways – to explain some of the findings.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. While getting these links may seem like low-hanging fruit, keep an eye on the cost per link. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. So, you can browse 306 different options, or 0.3 Be mobile-friendly. Again, it depends. Do more than survive.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. Like perhaps most large organizations, this one was a bit more focused on Cost. Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

conversionxl.com

FEBRUARY 4, 2014

The opinion they’ve subconsciously formed in between 1/13th to 1/50th of a second will influence every decision they make for the rest of their time on the page. For Brookdale – a community for senior citizens – sticking with video would have cost them $108,000 in monthly revenue. Click Fear & How To Avoid It.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Never bother to do a online usability study (it just costs $20 a pop!!). Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 20, 2013

It will cost too much. Here's the rest of the funnel that takes us down to the actual point of real business profitability: We only make the maximum amount of money as a business, after the student completes the course. For example, Google could send you a ton of traffic via your pay-per-click campaigns.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

SEPTEMBER 21, 2015

When you have it, you'll move investment to the very top (it is what causes the rest to happen after all), and add two more rows at the bottom… How cool is this? Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Rest is irrelevant. A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

AUGUST 27, 2019

I say “leverage” because MarTech lets you: Automate mundane tasks; Scale; Save time and decrease costs; Automate steps based on logic; Apply machine learning. According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. To get there, you need to avoid 12 costly mistakes.

Analytics 124

Analytics Naming Metrics Campaign 124

Up and Running

MAY 15, 2017

With a gentle learning curve and lower cost of entry, it’s no wonder small businesses are increasingly turning away from the desktop. Employees can submit shift requests and block out when they aren’t available, and management can create schedules in minutes by defining the criteria for each shift and the software does the rest.

Small Business 100

Small Business Social Media Software Email 100

Software By Rob

AUGUST 18, 2010

A 354 percent increase in abuse-related issues like spamming, followed by a 245 percent increase in legal costs dealing people trying to game the system.&# Follow me Startups for the Rest of Us. at 10:09 am I think support and other ancillary costs are key here. at 6:04 pm The cost of support for free things is the big problem.

Software Review 78

Software Review Software Revenue Cofounder 78

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Check out any B2B, B2Q, M2Z brand. On an owned existence, you can deliver a cluster of macro and micro outcomes to your direct site visitors as well as to the people you invite via your digital campaigns (search, social, email, display).

Framework 147

Framework Marketing Search Mobile 147

ConversionXL

NOVEMBER 11, 2015

High-value accounts are rumored to get more attention, the rest are purported to get little to none. High Cost and barrier for entry means that a lot of people dismiss it without really understanding the true benefits of the tool. Setting up and launching a campaign is quick. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JULY 6, 2021

for B2B specifically. If you don’t take the higher cost into account, it can be harder to generate a positive ROI from the first transaction. 72% of the Fortune 1000 are B2B companies. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost.”. That’s the cold hard truth.

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

APRIL 12, 2017

The same audiences you create remarketing campaigns for can be created and used for targeting in GO. How much can a bad form cost you? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Insert line of code. Image Credit. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86