YoungUpstarts

FEBRUARY 7, 2019

Make sure you’ll be able to use metrics to see how well you’re doing. The next step in forming an effective sales strategy is to identify which methods and channels will work best for selling to your audiences. Make them measurable – Being able to keep tabs on how likely you are to reach your goals is clearly very important.

Sales 113

Sales Argentina Technical Review B2B 113

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

SEPTEMBER 10, 2018

More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Like SEO, demand generation is a long game. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin. .

Metrics 105

Metrics Analytics Marketing Acquisition 105

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. We should focus more on what was the business impact of our SEO efforts.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Demand 95

Demand Management B2B Campaign 95

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. Are they interested in learning about SEO? Serve up a content stream dedicated to SEO with a sign-up form to access a gated eBook about the topic. Marketers need a bridge to cross.

Marketing 162

Marketing Curation B2C Audience 162

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers.

B2B 103

B2B Social Media Channel Audience 103

Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. No metrics, data pukes, guidance on creating every more reports. A good thing. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. 2 Learn basic statistics.

Analytics 99

Analytics Web Campaign PPC 99

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips.

Small Business 107

Small Business Marketing Affiliate PPC 107

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day?

Search 71

Search PPC Kansas City B2C 71

Up and Running

NOVEMBER 23, 2021

The 3PL businesses are known to provide an array of customized solutions like B2B processing, temperature-based storage, custom packaging , and more. That is because they already have a wide network of delivery executives and channels that can make this shipment possible at much lower costs. Maintain inventory.

eCommerce 110

eCommerce Customer Retention Reputation 110

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Your SEO strategy is buying links, expired domains, et. It irritates me to no end when I hear perfectly smart SEOs stuck in the 1940s. How many of these things is your company currently doing. We hate change.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. They take care of everything from the hardware to metrics and post-production. Not only will this help with SEO, but will help distribute your content to a brand new audience. Diminishing returns through core channels. Both during and after the fact.

South Africa 55

South Africa Audience Video Africa 55

Up and Running

MARCH 14, 2017

The beauty of social media surveys (for all of the founders who either have their own following, or are somehow able to garner enough support to hijack other channels or groups for a serious social gauging) is that they’re quick and easy to execute. Startup validation tactic 2: Social media surveys. Collect qualitative data wherever possible.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for?

Framework 163

Framework Marketing Metrics Audience 163

Brandanew

JANUARY 8, 2016

Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Are you reaching the right audience? image credit.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Joseph Boisseaux.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 13, 2020

You can also calculate more advanced and confidential metrics, such as margin instead of revenue. This is a challenge for most B2B sites. For multi-channel analysis , you may have to do a more advanced query, but the good news is that you have total control over how it’s calculated. Are crawl anomalies affecting SEO?

Analytics 85

Analytics Aggregator SQL Cloud 85

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. My post focuses mostly on conversion. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

FEBRUARY 20, 2012

No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't. Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

ConversionXL

DECEMBER 3, 2018

The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries. Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Ditto for YouTube brand channels. Do you have yet another lame brand channel full of just your TV ads, or does yours rock, like Tide's or Purina's , which offer tips and in many ways make your life better and really connect with you? We have many advertising channels available.

Framework 147

Framework Marketing Search Mobile 147

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. Index Value Metric.

Web 139

Web Analytics eCommerce Campaign 139