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Why You Should Be Doing Product Discovery

YoungUpstarts

It not only validates your idea, but it helps to identify features, options and adjustments to your idea received from advice from third parties, including potential customers, that you may not have initially considered. For a B2B product, this means figuring out what kinds of businesses are suited for your product.

Product 264
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Talented product developers. No one can truly understand your customers or genuinely share their interests unless she is a customer herself. Are you ready to grow your company? That’s right.

Customer 154
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Features vs. Benefits: What Do B2B Customers Care About Most?

YFS Magazine

Market your product in a way that a B2B customer not only considers it the only logical choice, but also sticks to their decision in the future.

B2B 113
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Observations from my trip to India

Version One Ventures

E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth. With the right product or service for the Indian market and strong execution, an “India for India” start-up can see incredible growth.

India 87
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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.

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A Startup Guide to Creating an Ideal Customer Profile

ReadWriteStart

For a startup in the B2B market, that means there’s a reasonably steep hill to climb right from the beginning. Here is a startup guide to creating an ideal customer profile. In almost every case, the data that’s most useful to a startup in its early days is the information needed to build complete customer profiles.

Customer 180
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Minimum Viable Persona – Get To Know Your Customers All Over Again

YoungUpstarts

That means in order to maintain a connection, marketers have to get to know their customers all over again. But the traditional approach of spending many months conducting surveys to craft perfect, data-centric customer personas and buying journeys just isn’t going to cut it in these fast-changing times. Why Minimum Viable Personas.

SCRUM 162