ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Blogs, SEO, Ads. number of downloads. cost per download. The two aren’t disconnected, though.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

FEBRUARY 29, 2016

This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Let’s say your company is in the B2B Software as a Service (SaaS) space. Website tracking and analytics can also identify when prospects return to your website.

Sales 100

Sales Technical Review SEO B2B 100

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. a) SEO in a Nutshell. What is Inbound Marketing?

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. This one can also be a free download for your students/subscribers.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 88

Technical Review SEO Metadata Algorithm 88

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Download the MarTech podcast wherever you get your podcast. B2B is actually one of the most popular areas of people starting community right now. Like this show?

Community 94

Community B2B B2C Technical Review 94

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Duct Tape Marketing

NOVEMBER 15, 2023

More About Ryan Stewart: Work with Ryan at Ryan Stewart Consulting – [link] Explore Ryan’s training program, The Blueprint Training – [link] Connect with Ryan on Youtube – [link] Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? If you're B2B, it should be LinkedIn.

Channel 67

Channel Acquisition Framework B2B 67

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. It assumes visitors are landing on this page to download their guide and makes it easy to opt-in and do that. Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 91

Marketing Affiliate Channel Software Review 91

ConversionXL

MAY 1, 2019

That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your professor lectures, you study notes; if you take an online course, you rewatch videos or download slide decks. It’s to make information—regardless of how much is retained—persuasive in the decision-making process.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Brandanew

AUGUST 13, 2015

If you’ve ever been on Hubspot’s blog, you’ve probably downloaded one of their templates or whitepapers and already know. They will ask you to enter your details before availing of the free download opportunities. Your Blog/ Content marketing improves your SEO/ brings incoming traffic.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. Duct Tape Transcript Email Download New Tab Testimonial (00:00): I was like, I found it. I found it. No, it's true.

Artificial Inteligence 75

Artificial Inteligence ChatGPT Differentiation Technical Review 75

Duct Tape Marketing

JULY 14, 2022

You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. So I think it's not only like there's a place for on demand and B2B content.

Technical Review 85

Technical Review Demand Cofounder Video 85

Duct Tape Marketing

NOVEMBER 2, 2023

More About Peter Caputa: Check out Databox here Connect with Peter on LinkedIn Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast.

Metrics 76

Metrics Analytics Forecast Software Review 76

crowdSPRING Blog

DECEMBER 14, 2012

Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link]. The Latest And Best Looking Fonts You Could Download And Use – [link].

Social Media 100

Social Media Small Business Design Media 100

YoungUpstarts

DECEMBER 9, 2014

this is especially true for B2B companies. Create Wings and Roots Ground your content in your own point of view, but ensure that it is findable (tap Search Engine Optimisation or SEO to boost search rankings), accessible (mobile friendly), and shareable on social networks. Stoke the Campfire Good content does not exist in a vacuum.

B2B 185

B2B Social Media Afghanistan Iraq 185

YoungUpstarts

DECEMBER 28, 2015

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. You can download Hubspot’s latest State of Inbound Report here.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Duct Tape Marketing

JUNE 7, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? Or SEO optimization. And then what tracks the click through rates and download rates is another application. Like this show? Click on over and give us a review on iTunes, please!

Employee 76

Employee Technical Review Advisory Board Sales 76

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility. Digital Display Advertising.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

MAY 25, 2022

And that's, what's gonna happen in business, whether you're in advertising or email or communications or SEO, AI is going to be infused into the software and make it smarter. I, I think the key for me is as consumers of consumer products, but also in our B2B world, you come to expect convenience and personalization. Connect on Twitter.

Artificial Inteligence 91

Artificial Inteligence Marketing Cofounder SMS 91

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

SEPTEMBER 30, 2022

Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. More About Karrie Sanderson: Connect with Karrie on LinkedIn.

Marketing 77

Marketing Differentiation B2C PR 77

ConversionXL

APRIL 12, 2017

Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Unbounce released a really cool report that you guys should download. Image Credit. No single decision maker. Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

APRIL 21, 2022

We are a B2B or business to business company. Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. More About Laura Nelson: Signpost.com. Like this show?

Small Business 91

Small Business Software Review Marketing Technical Review 91

Duct Tape Marketing

APRIL 7, 2022

Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. His podcast — The Agency Profit Podcast. Like this show? Duct Tape Transcript.

Cofounder 77

Cofounder Hosting Networking Software Review 77

Duct Tape Marketing

DECEMBER 1, 2022

But the most important thing, and, and really one of the, the driving factors behind the new edition is that, you know, writing content just to play the SEO game is right. (07:47): More About The Agency Workshop: Apply for the Agency Workshop. Take The Marketing Assessment: Like this show? Click on over and give us a review on iTunes, please!

Charlotte 89

Charlotte Audience Technical Review Chicago 89

Duct Tape Marketing

MARCH 14, 2024

Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Click on over and give us a review on iTunes, please! Find them online.

Hiring 70

Hiring Leadership Email Campaign 70

steveblank.com

JULY 8, 2011

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams. Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. JebBlount.com. Salesgravy.com. Take The Marketing Assessment: Marketingassessment.co.

Customer 87

Customer B2B Framework Sales 87

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

APRIL 21, 2017

requires users to download a Chrome browser extension, which will then allow you to access additional information about common social media connections with the people they email. Users have considered it an important tool for content marketing and SEO campaigns, with its ability to quickly identify what content works well in which industry.

Social Media 66

Social Media Media Artificial Inteligence Analytics 66

Mike Michalowicz

FEBRUARY 11, 2013

If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. You need to be SEO optimized for what your small business does and where you are located. Write For A Trade Magazine.

Small Business 167

Small Business Marketing PR Social Media 167

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

This means that they can’t hope to base a business on marketing cool, cutting-edge products, or towards the consumer market rather than the B2B (business-to-business) market. Most Internet companies that have SEO real estate are not going anywhere. 3) Are You Starting This Business For Right Now Or For Years From Now?

Oklahoma 81

Oklahoma Stock B2C PPC 81

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145