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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Physical-World Ecommerce. BUSINESS-FOCUSED (B2B). Network Effect B2B. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C).

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How to Solve the Biggest Shipping and Fulfillment Challenges of 2019

Up and Running

By 2021, global B2C ecommerce sales are expected to surpass $4.5 If you’re an ecommerce retailer, not only should your line of products be of optimal quality, you need to be able to get them to your customer’s door as quickly as possible. Late deliveries result in B2B penalties from larger retailers. trillion reached in 2018.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. With a strategy in place to boost repeat purchases, occasional spikes in CACs will be more manageable.

Retention 126
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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150
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A/B testing alternatives for low-traffic websites

ConversionXL

Or if your management refuses to justify the costs of A/B testing? To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. But what if your website doesn’t have enough traffic?

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” ” How does Netflix manage to find the right show for the right user so quickly? Image Source. The solution?