ReadWriteStart

JANUARY 10, 2020

Retail stores have long been using visual merchandising as an effective way to provide customers with a unique experience of purchasing products. Visual Merchandising is one of the lucrative ways to not only attract potential buyers but also to let them feel connected to the product. which emits a warm feeling.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

NOVEMBER 23, 2021

Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?

eCommerce 110

eCommerce Customer Retention Reputation 110

ConversionXL

AUGUST 18, 2020

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. What is your customer looking to achieve?

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway.

B2B 100

B2B eCommerce Search Technical Review 100

Up and Running

JANUARY 18, 2021

The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation.

eCommerce 150

eCommerce B2B Forecast Demand 150

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Consideration: the research stage in which the customer is deciding whether or not to purchase your product.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

AUGUST 10, 2020

There’s never been a better time to start an ecommerce store than now. Despite the enormous opportunity of ecommerce though, success is not automatic. Many promising ecommerce sites have crashed and burned over the last 2 decades. The landscape can be particularly precarious for small ecommerce stores.

eCommerce 147

eCommerce SMS Email Video 147

ConversionXL

FEBRUARY 27, 2019

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Want them to buy your product? 4 questions to define your email goals.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. It’s more productive to start with a few, well understood personas instead of going at full speed into micro-segmentation right from the start. Image Source. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 28, 2014

Even if you’re not creating your own explainer video, this article will help you understand what you should expect from working with a professional production company, so you don’t end lose time, dollars or your hair. Or A Product Demonstration. What Is An Explainer Video? A Tutorial. A Company Overview. image source.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

DECEMBER 16, 2020

Written answer : The images of the products I added to the cart were small and I couldn’t immediately verify if I’m buying the right products. If you have a compelling value proposition for your product/service, chances are you’ve already identified your target audience —who they are, what they need, why they should buy from you.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? Another example could be on an eCommerce site. Leading Indicators or Lagging Metrics.

Metrics 48

Metrics Conversion Analytics Retention 48

View from Seed

AUGUST 30, 2016

Regardless of your opinion of any of these companies, their successes or failures in going public, or the future of their businesses, they’ve all succeeded in convincing hundreds of millions of people (or even billions) to use their product. The city I call home, Boston, is not known for its social products. A Story of Impact.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Your Instagram performance metrics will suffer: Fake followers and bots don’t like, comment, or view your posts after your initial purchase. 7 principles to effectively grow your Instagram following.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

JANUARY 29, 2016

To implement something similar yourself, you can use AdWords Dynamic Remarketing and create city-specific campaigns that have individual audience groups paired with specific products or offers on your site. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Cuatro: You want to earn a bonus for yourself so you want the page to make money (e-commerce sites) or add economic value (non-ecommerce websites) for your company/website. Back to our story. Directories. Clean url's.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. When was the last time you submitted a product review on your site? Let me explain.

Design 86

Design Software Review Mobile Analytics 86

YoungUpstarts

MAY 22, 2015

The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. Online sales metrics have reached a high of $248.7 Even adding an ecommerce section to a website is no trouble. If you have already launched a product you can gain feedback by opening your gates to candid opinions.

eCommerce 100

eCommerce Internet China B2B 100

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Got a creative use of statistics in your web metrics practice?

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JANUARY 24, 2011

Surely not using horrible metrics like Page Views, right? So how does one identify economic (goal) value for the non-ecommerce macro-conversions and all the micro-conversions? Texas Instruments is a delightful company with amazing products. " Or "How much is someone watching an entire video for one of our products?"

Analytics 122

Analytics Conversion Affiliate Web 122

ConversionXL

DECEMBER 13, 2018

With paid access to GA360—$150,000 per year, billed monthly at $12,500 with an annual contract—users also get access to 360 versions of other products: The announcement of the Google Marketing Platform, in June 2018, combined paid ad platforms and the Google Analytics 360 Suite. Custom dimensions and metrics. Image source ).

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. Most Analysts for ecommerce entities spend all their time with ecommerce data. They should obsess like crazy about ecommerce conversion rates.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 4, 2020

With each step you’re shown—in a game or product—you find value, and get to the “Aha!” moment, Time to Wow, or Time to First Value), is the moment in which your customers “get” the value of your product, like in a cartoon when the lightbulb goes off above the character’s head. moments in your product to reduce their time to value.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

MAY 13, 2020

Related products. If I buy Product A, what category of product has a positive correlation with this product? Correlations between products can help drive product recommendations. Here are a few examples: Ecommerce data. This is a challenge for most B2B sites. Third-party data.

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. Product recommender tools.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . Adding the product to their basket was the right thing to do. Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). This fact is patently clear when you visit any product page on their website. No more Product-centric pimpy ads in the See stage. ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 19, 2016

Users don’t take linear paths to and through apps or products. They get to your app or product how they want to, when they want to and do whatever they want to do. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Are Linear Funnels a Thing of the Past?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Don't go all crazy with display ads, just focus on your brand, products and services. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ].

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 3, 2014

Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. Take your existing help videos from your support site or trainings or the CD you bundle with your product, and put them on YouTube. Just do TV on YouTube! See above example.]. #2.

Analytics 149

Analytics Marketing Audience Channel 149

Women Entrepreneurs Can

JULY 14, 2021

It’s as if people are willingly handing you the information you need to sell more of your products and services to them. For instance, social media platforms like LinkedIn and Twitter are great for certain service-type businesses, B2B companies, agency-type businesses, consulting, and enterprise software companies.

Social Media 52

Social Media Small Business Media Marketing 52