ConversionXL
FEBRUARY 26, 2014
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .
ConversionXL
NOVEMBER 24, 2021
If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Developing a social media following. Take Semrush, a platform for SEO, PPC, and content-related research. Use social media as a networking tool.
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YoungUpstarts
FEBRUARY 3, 2020
Bidding on product and service keywords for your PPC efforts will quickly eat your budget, but bidding on the problems your service solves will give you more bang for your buck. You have to take into account that social media shares from authority and influential accounts will benefit you too.
YoungUpstarts
NOVEMBER 25, 2019
Social media. It’s not enough to simply have a website nowadays; you must have a social presence too and engage with influencers to share your brand and get it noticed amongst your target audience. However, to get that brand recognition, you need a solid marketing strategy that maximises brand exposure in the first place.
Hearpreneur
JULY 5, 2023
Conversions via TikTok seem to be lower than other social media apps, but the opportunity for awareness is too massive to not utilize the tool. I am not a digital marketing expert, so it's more difficult and costly for me to handle a pay-per-click (PPC) campaign without hiring an agency.
ConversionXL
DECEMBER 16, 2020
Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. You can access participants’ social media profiles and talk to them before they’re accepted for the test.
ConversionXL
OCTOBER 21, 2012
Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. And here is a B2B example of segmentation by business size: Example of landing page segmentation for B2B.
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