Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. As the digital marketing landscape continues to shift, learn the importance of adapting to new rules of influence and avoiding overreliance on any single channel.

Engineer 64

Engineer SEO ChatGPT Channel 64

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. 3:45] Would you say you don’t have community if people aren’t talking to each other? [6:08]

Community 84

Community Marketing Audience Networking 84

Occam's Razor

DECEMBER 9, 2013

One that reflects the customer expectations of 2013. Start investing in creating the world's most beautiful, functional, brand-enhancing, customer joy inducing website! From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

View from Seed

AUGUST 30, 2016

My contact at Facebook assured me that this story wasn’t the only one of its kind, and that it was more common than you’d think in other offices they had globally. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Next-Gen Networking.

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. It opens the door for marketers to share their brand story with millions and billions of people active on various social channels. There is always that anxiety to get started.

Social Media 62

Social Media Media Marketing Lead Generation 62

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . This provides us more time to develop meaningful relationships with prospects and customers. These typically have a larger support ecosystem and greater assurance of long-term stability than the custom vendors. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. Don't jump. Stick with me, and these three, for now.).

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . These steps are vital to securing initial funding and attracting pilots, design partners, and customers. . Part time CMO for B2B and B2C startups. Hila Shitrit Nissim.

B2C 145

B2C Marketing Stealth 145

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Do I discover a brand channel by the company (to create a deeper connection with customers)? Channels where they should exist but don't.

Web 138

Web Analytics Technical Review Affiliate 138

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. ” Take advantage of being on-demand and allow customers to try and buy your service with as little friction as possible. Labels: SaaS , sales and marketing , software. 16 comments: BdH. Brian, Paglo www.paglo.com.

Software Review 48

Software Review North America Europe Metrics 48

Mucker Lab

MAY 1, 2013

The global trend for software powered innovations to permanently impacting every part of our lives and every part of our work is unstoppable and just at the beginning. Smaller companies like Warby Parker are taking on branded incumbents in eyewear by re-inventing and collapsing distribution and manufacturing channels.

Software 107

Software Silicon Valley Los Angeles Columbus 107

Designmantic Blog

MARCH 6, 2018

She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. E-commerce and customer service run deep in Marsha Collier’s blood, heart and soul. She is globally praised for being the founder of the top certified coaching program for women.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Image source. Image source. Which marketing tactics converted them?

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! Let's go back to our table, and global oil consumption. We know the optimization that is required.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Brandanew

MAY 14, 2015

By definition, they are closer to both their products/services and their customers, so their passion – so critical to good content marketing – is genuine, authentic, and accessible. Brandanew: In terms of content distribution, do you think social is the single biggest channel out there?

Social Media 100

Social Media Marketing Technical Review Distribution 100

Hearpreneur

DECEMBER 15, 2017

This customized approach allows us to maintain a steady presence, ready to support their business when needs arise. Thanks to Steven Randall, Vonya Global ! #8-Provide The differences between B2C and B2B within the same brands were staggering! 21- To clear up shopping confusion for electricity customers.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

YoungUpstarts

MAY 11, 2015

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease. For many SMEs, the rapid growth of cross-border e-commerce – tipped to be worth US$2 trillion this year in the B2C space alone [1] – makes the opportunity too valuable to ignore.

Social Media 100

Social Media Media Asia San Francisco 100

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). 3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. This allows customers to create, manage and track processes that include tagging of physical objects using barcodes.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

mashable.com

OCTOBER 5, 2012

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Global Syndication Partners. Contributors. 12 followers. 3 followers.

Naming 84

Naming Startup Social Media RSS 84