ReadWriteStart
AUGUST 18, 2020
Small businesses, medium-sized ventures, and international enterprises in different niches are actively rethinking operateions and how to address customer needs during the Coronavirus recession. Every industry has experienced the change in its own particular way, and we are all watching the global process under the magnifying glass. .
Startup Professionals Musings
JULY 13, 2022
You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.
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Startup Professionals Musings
JUNE 2, 2021
In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore.
Startup Professionals Musings
JUNE 10, 2016
Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).
Startup Professionals Musings
JUNE 5, 2019
Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.
Startup Professionals Musings
OCTOBER 30, 2020
I suggest looking for painful problems to solve, rather than “easier to use” or “nice to have” solutions, for customers with money. Look for needs that have a global appeal to a wide demographic. Customers line up to believe and buy from people who are viewed as leaders or experts relative to a specific solution.
YoungUpstarts
AUGUST 2, 2018
Creating the right strategy is one of the main ways to expand your customer base. Without a content marketing strategy in place, you’re just ‘another company’ fighting for custom. How can you make that all important global switch to generate more leads and dominate your industry worldwide? Would you prefer a global gateway?
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