ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Sales teams cost money, and of course, they also deliver another layer of organizational complexity.

B2B 48

B2B Conversion B2C Sales Cycle 48

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. but we do cover the rudimentary metrics (along with tips for improving your own site’s value).

eCommerce 120

eCommerce Valuation B2C Revenue 120

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. Historical segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MAY 22, 2017

That was designed to allow information storage and manage customer contact information. After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. All manual operations.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Duct Tape Marketing

JUNE 7, 2023

Companies should adopt an experience mindset that incorporates employee feedback and mirrors customer experience practices for employees to gain insights and make informed decisions that improve both experiences. We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right?

Employee 73

Employee Technical Review Advisory Board Sales 73

Austin Startup

MAY 12, 2020

If you want to be a growth hacker, you need to focus on one part of your strategy or just one core metric you want to see. Growth hackers are essentially “hacking” the system in that they’re finding one adjustment or one change that costs very little in order to create big, profitable results. Why such a small focus?

B2B 96

B2B Marketing B2C Startup 96

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process. 6) Negotiate deal.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

SEPTEMBER 15, 2014

Let's get the information we need to get our CEOs, CMOs and CUXOs to unleash a tsunami of creativity and awesomeness when it comes to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites).

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

MAY 1, 2019

Trend lines aren’t impressive if they track metrics that appear distant from business goals. How prospects discuss their options depends on the way you present information. Mastering the nuances of learning styles empowers you to: Choose information formats that potential buyers love. Preference for ‘heard’ information.”

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. For more information on the SiriusDecisions frameworks, I recommend you read about them straight from the source. There should be some give and take between informed opinions from marketing and sales. Do you have dedicated inbound and/or outbound efforts?

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

FEBRUARY 18, 2019

To conduct similar market research successfully on social media, you need to know: What social media is good (and bad) at assessing; Which social platforms are best for research; How to encourage an informative and engaging conversation. You can save on research costs. What is social media good (and bad) at assessing? Social listening.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

David Teten

DECEMBER 3, 2019

I use Feedly to track information about the companies and industries I am tracking, and share that information internally. I use Superhuman , an email app which speeds up my email processing, and also gives me background information on all of my correspondents. TruthFinder and Intelius provide basic background vetting.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Inform Me. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MARCH 18, 2019

One study suggests that B2B buyers are even more emotional than B2C buyers.). Fractl’s case studies place metrics front and center: Kerry Jones, Director of Marketing at Fractl, says that case studies were a game changer for their B2B marketing efforts. A bad one could cost someone their job. You may not have data to draw on.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

AUGUST 21, 2019

Email automation lets you nurture leads at scale, so you can compensate for lower conversion rates with volume at virtually no cost. Choose a single metric to help you measure your campaign’s ROI. They’ll get the information they want immediately, but their pain points and desires won’t be solved for some time. Or at all.

B2B 131

B2B Technical Review Email Sales 131

Austin Startup

JUNE 26, 2019

Let me first start with some key info for those currently using the site: please retrieve information from your accounts by June 28th. Related: when people say that execution is the most important metric of who will win, keep in mind that executing a fundraise is almost paramount. and every other team member the same way.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

JUNE 11, 2014

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. From the left nav you just choose your basic information like height, bust, usual size etc and as you choose from each drop-down the dresses you see change dynamically… I pick 6', 32C, 10 and 30-39 and I get my custom store!

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

MARCH 3, 2021

But an unprofitable campaign can still give you loads of information about your set of keyword targets, bid amounts, ad formats, and the details you need to improve the effectiveness of your campaigns. to $3.00, the marginal cost-per-click for the incremental traffic is over two times more expensive for only 7% more impressions.

PPC 146

PPC SEO Campaign Analytics 146

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Seeing Both Sides

AUGUST 16, 2012

Founded in 2000 by Stephen Kaufer and Langley Steinert, Boston-based TripAdvisor is a travel website that provides reviews and other information for consumers about travel destinations around the world. Going B2C was daunting and not in our core DNA,” Kaufer remarked. TripAdvisor’s History: Two Big Pivots.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

APRIL 22, 2015

The problem with being “data-driven” We should all be more data-driven (or data-informed), right? The more research activity you add, the higher the cost – and inevitably the law of diminishing returns kicks in. B2B and B2C. The latter is much more important, it’s the key metric you want to pay attention to.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 27, 2019

I say “leverage” because MarTech lets you: Automate mundane tasks; Scale; Save time and decrease costs; Automate steps based on logic; Apply machine learning. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). To get there, you need to avoid 12 costly mistakes.

Analytics 124

Analytics Naming Metrics Campaign 124

Up and Running

JULY 2, 2014

I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. To put this into perspective, just think about what Google’s CEO, Eric Schmidt said in 2010: “Between the birth of the world and 2003, there were five exabytes of information created.

Audience 77

Audience B2C Sales Web 77

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Treemaps are a great way to visualize a lot of information. You can hover over each box to get a sense of the key metrics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #1: Treemaps, Sunbursts, Packed Trees, Oh My!

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. Processing fluency is the ease with which information is processed. Image Source.

Customer 114

Customer Retention B2C Programming 114

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. We also solicited information as to how they were currently solving the problem and how much they paid for their solution.

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. First Ask Yourself, “What’s the Cost of Switching?”. Processing fluency is the ease with which information is processed. Image Source.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 30, 2021

You can do this by providing educational and informative content with no strings attached. High-intent keywords can be: Navigational (Intent to reach a particular page on your website) Informational (Intent to acquire information) Transactional (Intent to purchase). Such as: Visit Try now Find out more. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Allot Communications. Craze Productions.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark. Reply You don’t need a business plan yet: 7 ideas for Customer Development « Information Maven: Greg Meyer , on May 22, 2011 at 7:37 am said: [.]

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Marketing and sales qualified leads delivered (MQLs and SQLs) and cost per lead. And today, it really is an art form.

Demand 46

Demand B2B Curation SEO 46