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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. Network Effect B2B.

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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Riffr calls itself a social micro podcasting app.

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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. As mobile devices have become more ubiquitous, programmatic advertising has increased in efficacy since it can deliver location-based advertising.

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The Entrepreneur’s Essentials #17: On failure and resilience

Austin Startup

Who says Austin can’t do B2C now ? Cotter bucks the flavor-of-the-day entrepreneurial stereotype: the college dropout popularized by both our own Michael Dell and recently Mark Zuckerberg and the great movie The Social Network. billion, or $100 billion more than Exxon Mobil, making it the most valuable company in the world.

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The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Up and Running

This type of freemium is quite popular with computer games as well as mobile apps we come across daily. It’s mostly popular with B2C markets. Think of the various mobile apps where they show you half-screen ads with an option to pay for using it ads-free, or freemium marketing products that offer a free trial of their premium product.

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Four Building Blocks for the New “Second Industrial Revolution”

Rob Go

5 Years ago, the mobile web meant email on the blackberry or really lame on-deck applications on feature phones. And I intentionally use the phrase “ubiquitous” vs. “mobile” computing because I think the focus on “mobile” underestimates the promise of every human having access to the internet at every moment.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. mobile purchasers). If they trust social networks, blogs, magazines, etc., In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention.

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