ConversionXL

JANUARY 18, 2022

Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch. During product development and before launch, product marketing responsibilities revolve around the GTM strategy, positioning, and developing messaging. Image Source.

Marketing 110

Marketing Product Audience Equity 110

Hearpreneur

SEPTEMBER 22, 2021

Tesla has always put a huge emphasis on product development and technological advancement. From their SEO blog which really breaks SEO down to a routine level, to their YouTube channel which provides individuals with a chance to learn the ins and outs of SEO there is a lot to learn from them.

Technical Review 124

Technical Review Entrepreneur Software Review SEO 124

Startup Lessons Learned

OCTOBER 4, 2008

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. I hope you take something of value from this blog. Eric, love the blog. Thanks for your professional blog. So thats me, your author.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. Which marketing channels drive the most traffic?

Product 142

Product Marketing Software Review Social Media 142

Hunter Walker

OCTOBER 25, 2020

Over the last year I’ve started paying more indie creators directly for their work — heavily biased towards podcasts and newsletters/blogs. For example, Lenny Rachitsky writes a newsletter devoted to technology and product development. My Climate Journey (climate and sustainability) has a blog, a podcast and a Slack group.

North Carolina 112

North Carolina Community Media Video 112

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. To help find the right keywords, Ive written an article on my blog Web Startup Help that details How to Do Keyword Research for startups. This post has been removed by a blog administrator. What is customer development?

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Steve Blank

MARCH 15, 2011

what distribution channel? Start their team’s blog/wiki/journal to record their progress during for the class. Channel : Mowing and agricultural equipment dealers. All teams kept a blog – almost like a diary – to record everything they did. Decide what constitutes a pass/fail signal for the test.

Business Model 238

Business Model Nebraska Peru Germany 238

Startup Lessons Learned

JANUARY 18, 2010

Recently, he was bitten by the lean startup bug and has started writing about his experiences attempting to apply lean startup and customer development principles. Ive previously named his post Achieving Flow in a Lean Startup as one of my favorite blog posts of 2009. Eric has addressed a lot of the objections already on his blog.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ).

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Market Type also affects the market size as well as how you launch the product into the market.

Customer Development 220

Customer Development Developer Customer Silicon Valley 220

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Target your buyers and anyone involved in the decision-making process, and include the people who will use your product. Blog posts are one way to do this.

Demand 124

Demand B2B Distribution Channel 124

bizthoughts.mikelee.org

MARCH 8, 2012

I know of one charismatic individual who’s done this on Quora, Twitter, and through various guest blog articles. iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. Build up your personal brand both offline and online. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Startup Lessons Learned

MARCH 4, 2009

Today, Id like to spend some time on two techniques: the problem presentation and learning what channels of information reach customers. For example, those of you who classify yourselves as promoters are more likely than average to have found out about Lessons Learned from another blog. Lets start with what I learned last time.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 126

Social Media Media Marketing Database 126

Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development. This post describes such a model.

Customer Development 253

Customer Development Developer Customer Silicon Valley 253

Startup Lessons Learned

JANUARY 19, 2009

Given that most recruiting channels are pay-for-performance, its usually cheaper, too, because it has a lower conversion rate. You are doing the startup community a great service by sharing your insights via your blog. The blog is fantastic as well. Another terrific post, Eric. Keep them coming. January 23, 2009 4:13 PM TS said.

Lean 140

Lean Hiring San Francisco Continuous Deployment 140

Startup Professionals Musings

OCTOBER 12, 2010

Products: You obviously can’t create value without a viable product (or service) to sell. This section of your Venture Value Scorecard should summarize the important advances you have made recently in research and product development. Keep an archive of your old scorecards.

Intellectual Property 223

Intellectual Property .Net Valuation Distribution 223

crowdSPRING Blog

MAY 17, 2010

This drives our own product development strategy, and we constantly ask for feedback and suggestions to help us understand how we can do better. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?) Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Small Business Viral 84

Duct Tape Marketing

NOVEMBER 9, 2022

And in fact, the part of the challenge is that if you Google the term marketing strategy, you will find a list of blog posts that basically 15 tactics will be listed. Clare Price (03:49): Well, the way that we do it is we've developed six canvases that focus on six core areas of business growth.

Marketing 73

Marketing Differentiation Sacramento Small Business 73

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) How does product development differ in communications hardware versus enterprise software, etc. would look in each of the verticals.

Vertical 125

Vertical Silicon Valley RSS Marketing 125

Startup Lessons Learned

AUGUST 16, 2010

As this is a new initiative for this blog, we especially welcome your feedback. Early this year, SlideShare launched custom channels. SlideShare’s existing customers had needs that the company’s new product—along with its pricing and positioning—simply weren’t solving. Did you find this post useful?

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 25, 2021

A product launch should not be seen as a single event or communication. Use a variety of marketing channels and content formats to create a stream of attention, expand your reach, and connect with customers at each stage of the buyer’s journey. Step 5: Analyze your data to reassess and know when to move on in the product lifecycle.

Product 96

Product Social Media Audience Software Review 96

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Startup Lessons Learned season one : Every post from the blogs first year in print form. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 69

Social Media Media Marketing Database 69

www.readwriteweb.com

APRIL 23, 2012

This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. Need $25,000 for product development? blog comments powered by Disqus. developers. developers.

Hiring 49

Hiring Startup Semantic Equity 49

ConversionXL

JUNE 9, 2016

Here are five of those ten reasons, in summary… Make smarter inventory and product development choices by asking customers to vote on the products they’d like to purchase. Increase the number of conversations taking place about your products / company. Social media isn’t a platform for selling.

Social Media 48

Social Media eCommerce Media Audience 48