Business Model, Channel, Engineer and Lean

The Lean LaunchPad Class: It’s the same, but different

Steve Blank

MARCH 26, 2019

We just finished the 8 th annual Lean LaunchPad class at Stanford. It’s hard to imagine, but only a decade ago, the capstone entrepreneurship class in most universities was how to write – or pitch- a business plan. Now they’re common buzzwords, and most of the students come in with an understanding of Lean.

Lean

Lean Business Model Balance Sheet Video

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

JUNE 26, 2014

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad is now being taught in over 100 universities. So why change something that worked so well?

Intellectual Property

Intellectual Property Lean IP Open Source

Lean Innovation Management – Making Corporate Innovation Work

Steve Blank

JUNE 26, 2015

—– Lean Innovation Management. In the last five years “ Lean Startup ” methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute. The result will be: a new, Lean version of the Three Horizons of Innovation. Here’s how.

Lean

Lean Management Business Model Incubator

A closer look at Lean Startup Conference 2018

Startup Lessons Learned

OCTOBER 11, 2018

As we put the final touches on Lean Startup Conference 2018 , I wanted to take a moment to share more about some of the panels, workshops, and events. It’s the engine that has powered companies including Amazon, Alibaba, and Google. For the whole program, please take a look here. You need the right tools.

Lean

Lean Las Vegas Cofounder Startup

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

MARCH 8, 2011

In January, we introduced a new graduate course at Stanford called the " target="_blank">Lean LaunchPad. It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. to get hard-earned information.

Lean

Lean Business Model Customer Development Guinea

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

MAY 6, 2015

I am always surprised when critics complain that the Lean Startup’s Build, Measure, Learn approach is nothing more than “throwing incomplete products out of the building to see if they work.”. It’s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups. Here’s how. Build-Measure-Learn.

Lean

Lean Agile Business Model Customer Development

How To Find the Right Co-Founders?

Steve Blank

SEPTEMBER 16, 2014

Surprisingly if you’ve filled out the business model canvas you already know who you need. She started by sketching her business model canvas on a napkin, but somehow the conversation quickly shifted to what was really on her mind. ——-. I told Radhika this is a perennial question for startups.

Cofounder

Cofounder Founder Intellectual Property Business Model

Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

JANUARY 22, 2014

Dino Vendetti a VC at Bay Partners, moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Over the years Dino and I brainstormed about how Lean entrepreneurship would affect regional development. Part 3: Engineering a Regional Tech Cluster. Part 2: Early-stage Regional Venture Funds.

Early Stage

Early Stage Silicon Valley Oregon Technical Review

Learning Through Reflection

Steve Blank

MARCH 11, 2016

We just finished the 6 th annual Lean LaunchPad class. For the last 6 years I’ve taught the Lean LaunchPad class at Stanford and Berkeley. business plans are fine for large companies where there is an existing market, existing product and existing customers, but they are useless in a startup where most often none of these are known.

Lean

Lean Incubator Business Model Channel

The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

APRIL 4, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) This post is part four.

Customer

Customer Business Model Nebraska Cloud

The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. experiential.

Lean

Lean Agile Business Model Business Plan

Innovation, Change and the Rest of Your Life

Steve Blank

MAY 9, 2017

When the product and channel are bits, adoption by 10’s and 100’s of millions and even billions of users can happen in years versus decades. Continuous innovation requires the imagination and courage to challenge the initial hypotheses of your current business model (channel, cost, customers, products, supply chain, etc.)

Restful

Restful Silicon Valley Puerto Rico San Jose

Stanford 2012 Lean LaunchPad Presentations – part 1 of 2

Steve Blank

MARCH 7, 2012

Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Team ColorWheels.

Lean

Lean Business Model Agile United States

Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

APRIL 8, 2023

Omnichannel: Diversity and Inclusion Every successful organization uses multiple channels to communicate with potential customers and advertise its products. Search engine optimization, paid search, social media channels, online stores, and even pop-up spots are examples of practical omnichannel usage.

eCommerce

eCommerce Technical Review Software Review Analytics

A Path to the Minimum Viable Product

Steve Blank

APRIL 20, 2021

And Jennifer is now my co-instructor in the Stanford Lean LaunchPad class.). Over the last two decades Shawn has seen hundreds of startups use the Lean Methodology. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels.

Product

Product Viral Channel San Francisco

The Lean LaunchPad at Stanford – The Final Presentations

Steve Blank

MAY 10, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. What really matters are the business model canvas diagrams in the body and appendix of each presentation. they’re going to make a company out of this class project, and they’re hiring engineers.).

Lean

Lean Business Model Agile Customer Development

The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

MARCH 15, 2011

Our new Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. what distribution channel? Come up with ways to test each of the 9 business model canvas hypotheses. Channel : Mowing and agricultural equipment dealers. This post is part two. Part one is here.

Business Model

Business Model Nebraska Peru Germany

Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

APRIL 5, 2017

My engineers say our website is old school, and we need to be on Facebook, Twitter and Instagram, my VP of Sales says we’re wasting our marketing dollars not targeting the right people and my board keeps giving me their opinions of how we should describe our product and company. Painful and invaluable” was her reply. Here’s how.

Marketing

Marketing Audience Technical Review PR

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Steve Blank

FEBRUARY 23, 2016

As we prepared for the new Hacking for Defense class at Stanford, we had to stop and ask ourselves: How do we use the Business Model Canvas if the primary goal is not to earn money, but to fulfill a mission? In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue?

Business Model

Business Model Revenue Channel Community

Top 10 Ways Entrepreneurs Pivot a Lean Startup

Startup Professionals Musings

SEPTEMBER 16, 2011

His new book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth.

Lean

Lean Entrepreneur Silicon Valley Architecture

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

Lessons Learned by Eric Ries Monday, September 22, 2008 The three drivers of growth for your business model. The AARRR model (hence pirates, get it?) He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco

San Francisco CPA SEM CTO Hire

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.).

Wiki

Wiki Lean Management Business Model

The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

AUGUST 31, 2009

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) Product Development Diagram 1.

Customer Development

Customer Development Developer Customer Silicon Valley

Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

Steve Blank

JANUARY 21, 2016

You must also understand the value the product provides customers (along with the rest of your business model.). These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Clay : Yeah.

Detroit

Detroit Baltimore Entrepreneur Cofounder

The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

MAY 29, 2019

Lean LaunchPad class developed for Stanford. My contribution has been, “Why don’t we design classes more closely modeled to what innovators and entrepreneurs actually do.” Today the capstone class is most often experiential, team-based, hands on, focused around the search for a repeatable and scalable business model.

Incubator

Incubator Lean Programming Government

Who’s Doing the Learning?

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. Hiring Channel Sales. “So

PR

PR China Lean Channel

Customer Discovery In the Time Of the Covid-19 Virus

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. Your Business Model and the World Have Changed. If you’re business model still looks like your original assumptions a month ago, you’ve been living under a rock.

Customer

Customer Business Model Restful Video

We’ve seen the Future of Translational Medicine and it’s Disruptive

Steve Blank

DECEMBER 17, 2013

It’s Lean, it’s fast, it works and it’s unlike anything else ever done. Welcome to the Lean LaunchPad for Life Sciences and Healthcare (part of the National Science Foundation I-Corps ). This post is part of our series on the Lean Startup in Life Science and Health Care. Part 6: Distribution channels in Life Sciences.

Lean

Lean Customer Development Business Model Channel

Search versus Execute

Steve Blank

MARCH 5, 2012

One of the confusing things to entrepreneurs, investors and educators is the relationship between customer development and business model design and business planning and execution. When does a new venture focus on customer development and business models ? Here’s an attempt to put this all in context.

Search

Search Business Model Customer Development Agile

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

NOVEMBER 25, 2013

Teams can prove their competence and validate their ideas by showing investors evidence that there’s a repeatable and scalable business model. A Lean Startup methodology offers entrepreneurs a framework to focus on what’s important: Business Model Discovery. Here’s how. Experiments – Here’s What We Did.

Oakland

Oakland Incubator Lean Metrics

Is This Startup Ready For Investment?

Steve Blank

FEBRUARY 25, 2014

Other than measuring engineering progress, there’s no standard language to communicate progress. Corporations running internal incubators face many of the same selection issues as startup investors, plus they must grapple with the issues of integrating new ideas into existing P&L-driven functions or business units.

Incubator

Incubator Intellectual Property Startup Lean

How to Raise Money – It’s a Journey Not An Event

Steve Blank

FEBRUARY 26, 2020

And thanks to Ann Miura-Ko of Floodgate (my first Lean LaunchPad co-instructor) for her suggestions. Keep in mind that there is no “one way” to raise money Different investors will almost certainly have different models, and different regions may have different math. Team, Product, Traction, Business Model and Market.

Cofounder

Cofounder Seed Stage Valuation Metrics

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Constructing a working business model is a form of ecosystem design.

Customer

Customer San Francisco Viral Lean

Who’s Doing the Learning?

Steve Blank

JUNE 3, 2013

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. Alice and Bettina had taken an idea they had tested in the class – building toys for young girls to have fun with Science, Technology, Engineering, and Math, and started a company. Hiring Channel Sales. “So

PR

PR China Lean Channel

Making a Dent in the Universe – Results from the NSF I-Corps

Steve Blank

JUNE 11, 2012

———– The Lean LaunchPad class for the National Science Foundation (NSF). Over the last 6 months, we’ve been teaching a version of the Lean LaunchPad class for the National Science Foundation Innovation Corps. In an incubator, the Lean LaunchPad develops angel or venture-funded startups. Methodology.

Lean

Lean Incubator Business Model Georgia

10 Course Corrections Every Startup Should Memorize

Startup Professionals Musings

DECEMBER 3, 2012

His popular book on this subject, “ The Lean Startup ,” lays out how today's entrepreneurs use continuous innovation to create radically successful businesses. Pivots come in many different flavors, each designed to test the viability of a different hypothesis about the product, business model, and engine of growth.

Silicon Valley

Silicon Valley Architecture Startup Channel

Teaching Customer Development and the Lean Startup – Topological Homeomorphism

Steve Blank

APRIL 29, 2010

Customer Development was a process to quickly search for a profitable business model when customer needs (features, pricing, channel, etc.) Ironically it was because one of my students, Eric Ries who solved the problem of how engineering would actually build products in companies with a Customer Development process.

Customer Development

Customer Development Lean Developer Customer

9 Things That Tell You To Pivot

YoungUpstarts

FEBRUARY 14, 2017

Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. The Different Ways Your Business Can Pivot. Once you’ve identified that your business needs to pivot in order to grow, it times to decide how. Business architecture pivot.

Technical Review

Technical Review Architecture Revenue Channel

Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

AUGUST 16, 2012

TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. TripAdvisor is more of a classic consumer Internet success story, but with even more powerful network effects and an amazing business model. Really hard. Magical, really.

Part-Time VPE

Part-Time VPE Software Review Costa Rica Technical Review

Lesson Learned in Medical Devices

Steve Blank

DECEMBER 20, 2013

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. It’s Lean, it’s fast, it works and it’s unlike anything else ever done. Part 6: Distribution channels in Life Sciences. Customer Development Lean LaunchPad Life Sciences Teaching'

Lean

Lean Customer Development IP Agile

How we changed the way the U.S. government commercializes science: Errol Arkilic — Part 1 of Episode 6 on Sirius XM Channel 111

Steve Blank

JULY 20, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. The Lean LaunchPad class. But nothing else like [The Lean LaunchPad class] was being taught. .

Government

Government Channel Southern California Lean

The Ultimate Guide to Starting a Software Company

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review

Software Review Software Delaware Forecast

Don’t let process distract you from finding the strategy

Steve Blank

FEBRUARY 28, 2017

The latest “aha” moment for me when I was at Columbia University teaching an intensive 5-day version of the Lean LaunchPad/I-Corps class. The goal of the class is to expose students to the basics of the Lean Methodology – Business Model Design , Customer Development and Agile Engineering. But hey, no problem.

Lean

Lean Customer Development Business Model Agile

It's a startup, not a spreadsheet

Startup Lessons Learned

JUNE 5, 2009

I think this idea is particularly appealing to those of us from an engineering background. She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. So far, so good.

San Francisco

San Francisco Lean Continuous Deployment Startup

The Lean LaunchPad Class: It’s the same, but different

I-Corps @ NIH – Pivoting the Curriculum

Trending Sources

Lean Innovation Management – Making Corporate Innovation Work

A closer look at Lean Startup Conference 2018

A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

How To Find the Right Co-Founders?

Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Learning Through Reflection

The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

The Class That Changed the Way Entrepreneurship is Taught

Innovation, Change and the Rest of Your Life

Stanford 2012 Lean LaunchPad Presentations – part 1 of 2

Ecommerce Trendwatching: How To Find, Follow, and Set Trends

A Path to the Minimum Viable Product

The Lean LaunchPad at Stanford – The Final Presentations

The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Everything You Ever Wanted to Know about Marketing Communications

The Mission Model Canvas – An Adapted Business Model Canvas for Mission-Driven Organizations

Top 10 Ways Entrepreneurs Pivot a Lean Startup

Lessons Learned: The three drivers of growth for your business.

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

The Customer Development Manifesto: Reasons for the Revolution.

Entrepreneurs are Everywhere Show No. 17: Tiffani Bell and Clay Hebert

The Evolution of Entrepreneurial Education and Corporate Innovation

Who’s Doing the Learning?

Customer Discovery In the Time Of the Covid-19 Virus

We’ve seen the Future of Translational Medicine and it’s Disruptive

Search versus Execute

It’s Time to Play Moneyball: The Investment Readiness Level

Is This Startup Ready For Investment?

How to Raise Money – It’s a Journey Not An Event

Business ecology and the four customer currencies

Who’s Doing the Learning?

Making a Dent in the Universe – Results from the NSF I-Corps

10 Course Corrections Every Startup Should Memorize

Teaching Customer Development and the Lean Startup – Topological Homeomorphism

9 Things That Tell You To Pivot

Scaling is Hard, Case Study: TripAdvisor

Lesson Learned in Medical Devices

How we changed the way the U.S. government commercializes science: Errol Arkilic — Part 1 of Episode 6 on Sirius XM Channel 111

The Ultimate Guide to Starting a Software Company

Don’t let process distract you from finding the strategy

It's a startup, not a spreadsheet

Stay Connected