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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Amazon did not carry it yet, and I was nervous spending money at a website known mostly for cups and t-shirts, completely irrelevant to business books. Evangelizing Customer Development in Japan.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?”

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The greatest risk in startups —and hence the greatest cause of failure—is not the technology risk of developing a product but in the risk of developing customers and markets.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

This is a customer development problem. By the end of this article, you should have a better understanding of how to develop new products or tweak your existing offerings by working with existing or prospective customers to incorporate their feedback to create viable solutions to their problems, and clearly communicate their value.

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Read Business Model Generation pages 1-72, and The Four Steps to the Epiphany Chapter 3.

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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

Success depends on finding startups that have identified acute customer pains in large markets where conditions are ripe for a new entrant. Few entrepreneurs find this scalable and repeatable business model because it’s not easy. The cloud , open-source development tools and web 2.0 Lessons Learned. Build $10-30M funds.

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Sometimes It Pays to be a Jerk

Steve Blank

Before students are admitted, they formed teams, applied as a team with a business model canvas , had homework and were expected to be presenting their business model canvas hypotheses on day one of the class. The email let them know if they missed the first class, they weren’t going to be allowed to register.

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