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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

The program has to be well staffed so it becomes a seamless and well integrated part of your entire growth engine. There are certain predictable mistakes companies make that can derail customer reference programs before they ever get off the ground. She will drive the program from the beginning. For example: 1.

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Massacre at IBM

Steve Blank

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. Frank Robinson of SyncDev has been helping companies figure out their minimum viable product and pivots since 1984, long before I even knew what it meant.

San Jose 259
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

Sloan Foundation , the Sloan School of Management at MIT , the Sloan program at Stanford , and the Sloan/Kettering Memorial Cancer Center in New York. Sloan’s book My Years with General Motors , written half a century ago, is still a readable business classic. automotive industry grew to become one of the drivers of the U.S.

Michigan 291
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Product Development Diagram 1.

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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

During the Cold War with the Soviet Union, science and engineering at both Stanford and U.C. Berkeley were heavily funded to develop Cold War weapon systems. The disadvantage is that its methodology was based on the old waterfall model of product development and not the agile and lean methods that startups use today.

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When It’s Darkest Men See the Stars

Steve Blank

Wave after wave of hardware, software, biotech and cleantech products have emerged from what has become “ground zero” of entrepreneurial and startup culture. Compressing the Product Development Cycle. While companies execute business models, startups search for a business model. (Or Starting now.

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22 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

Tesla Tesla invented a successful business model for bringing compelling electric cars to the market. Tesla has always put a huge emphasis on product development and technological advancement. Lastly, Microsoft Office remains the most popular corporate productivity software program. 13- Google.