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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag.

B2B 94
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Organic Social Media Campaigns.

SMS 101
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IGNITE! pitch event at Microsoft – September 4

David Teten

A news curation dashboard for teams and organizations. Delve offers a powerful alternative: a curated database of stories and a simple way to choose relevant stories and engage with them across teams and organizations. Pricing Engine works with Google, Microsoft and other channels to provide a create once, deploy everywhere platform.

Curation 114
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5 myths about the marketplace that mobile strategies busted

The Next Web

Communities are incredibly hard to create and curate so they cannot simply be bolted on. A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. HealthTap has built up a network of over 50,000 U.S.

Mobile 136
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How to Create Free Buzz for Your Startup

David Teten

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. These conferences are not only a great way to raise your startup’s profile, they also serve as valuable networking opportunities within the tech/VC community.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

We’ve run enough campaigns to known that users have been tolerant of authentic ads. People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date. So we label these Tweets clearly as ads.