Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. New one-time customers may be incented to return. Movie recommendations. billion by 2020.

Analytics 120

Analytics Retention Social Media Campaign 120

Gust

AUGUST 17, 2014

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan. Simplify product scope.

Entrepreneur 182

Entrepreneur Technical Review Angel Investor China 182

Up and Running

APRIL 25, 2013

Using this distribution method can increase productivity and decrease mail handling and paper costs. Let’s look at how a digital mailroom can play a key role in obtaining your company’s marketing goals. Combining Digital and Direct. Enabling QR Code Technology.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

YoungUpstarts

DECEMBER 5, 2014

Christmas represents a fantastic opportunity to grow sales through targeted direct mail marketing campaigns. The marketplace is at its most competitive during the Christmas period, so your marketing campaign needs to be professional, eye-catching and tailor-made for your target audience. Build a mailing list.

Sales 187

Sales Marketing Dividend Campaign 187

ConversionXL

DECEMBER 30, 2015

Are you promoting the right products to the right people at the right time? Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email. How Important Is Email Marketing in eCommerce? Eastern on Tuesday. Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Women Entrepreneurs Can

MAY 31, 2023

This can have a devastating impact and ultimately leave you struggling to make any type of headway on the market. It could also mean that they spread bad buzz about your business online and leave you struggling to compete in what is almost certainly a crowded market. This won’t simply stop them buying from you.

Software Review 52

Software Review Social Media Security Web 52

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. Remember the whole controversy over Facebook’s Beacon product where a guy bought an engagement ring for his wife and it was published to a stream and ruined the surprise ?

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Women Entrepreneurs Can

MARCH 14, 2021

For a long time, marketing and branding have been seen as the antithesis of authenticity. No longer are potential customers impressed by how well a business bamboozles them into buying into the hype around their product or brand. Slapping the Pride rainbow on products and containers seems to be par- for the course these days.

Campaign 52

Campaign Social Media Technical Review Differentiation 52

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

YoungUpstarts

OCTOBER 26, 2017

The World Bank has once placed Puerto Rico as one of the most competitive markets in Latin America with high economic growth. Mainland companies who would like to set up a business will find it easy to invade the market primarily because people are looking for competitive products and services.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

The Startup Magazine

NOVEMBER 6, 2018

All around the world businesses are using email as one of their main focus areas for brand awareness and getting their product in front of consumers. Here, with Direct Letterbox Marketing, which offers a leaflet distribution service, we look at how you can reap the rewards of correct marketing. Communication is key.

Email 109

Email Marketing Distribution Audience 109

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. First Steps in Growth Hacking for Startups.

API 167

API Viral Startup Retention 167

YoungUpstarts

AUGUST 8, 2019

Although a lot of attention is paid to digital marketing, direct mail pieces are still a worthwhile consideration for any business’ marketing plan. In fact, even with millennial audiences that are stereotypically pigeonholed into only caring about online marketing and social media, direct mail campaigns are thriving.

Campaign 113

Campaign Audience Social Media Direct Marketing 113

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The ROI of Post-Purchase Emails.

Retention 48

Retention Email eCommerce Software Review 48

YoungUpstarts

MAY 11, 2016

If you’ve got a new idea, product or service to sell, this is a good place to start. You can advertise for members of staff online, find out about competitors and launch an online marketing campaign. Tailor your marketing strategy. Most businesses rely on some form of marketing to increase profits and attract new clients.

SMS 100

SMS Startup Social Media Campaign 100

crowdSPRING Blog

FEBRUARY 11, 2019

How do I market my consulting business? You know a lot about marketing or finance or… whatever. You will be a far more successful consultant by applying your expertise to a niche market that needs what you have to offer. Choose your specific calling and then market your skills to that niche audience.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Berkonomics

JUNE 25, 2020

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. CPA (Cost per Acquisition).

Internet 62

Internet CPA Acquisition Revenue 62

Austin Startup

FEBRUARY 24, 2019

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. As I’ve helped entrepreneurs find their own product-market fit and connected them to potential clients, investors, and Advisory Board members, I’ve spent a lot of time telling them about the “cool kids”.

Software Review 48

Software Review Sales Cofounder Analytics 48

Women Entrepreneurs Can

JUNE 9, 2022

Improve Your Products and Services. Any number of things could be improved, such as upgrading from shortening to butter in bakery items to make them taste more luxurious or switching to better heavy duty steel rollers to make mining more productive – it’s really going to depend on what you do in your company as to how you improve things.

Non-Compete 52

Non-Compete SEO Audience Campaign 52

Up and Running

SEPTEMBER 13, 2021

Google Analytics is a platform within Google Marketing that analyzes user activity across and within websites. By observing how users reach your website and how they behave once they are on it, you can steer your online marketing strategy to improve the quantity and quality of visitors to your site. What is Google Analytics?

Analytics 93

Analytics SEO Channel Search 93

Duct Tape Marketing

MAY 23, 2014

Six “Killer” Tips to Bring Your Outbound Marketing Back to Life written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead?

Marketing 69

Marketing Vietnam Virginia Direct Marketing 69

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Customer segmentation is an old trick in the marketing book. Product type. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

Duct Tape Marketing

OCTOBER 27, 2017

Texting: The Killer Application in your Offline Marketing Arsenal written by Guest Post read more at Duct Tape Marketing. That’s true where marketing is concerned too- we usually focus first on digital marketing. Online and offline marketing need to work together, for best results. Times have changed. Here’s how.

Marketing 50

Marketing Redemption Channel SMS 50

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Google Analytics 360 (GA360) is one of seven components of the Google Marketing Platform. Push GA360 data into the Salesforce Marketing Cloud reporting UI.

Analytics 126

Analytics Cloud Audience Campaign 126

Steve Blank

SEPTEMBER 27, 2010

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. An Epiphany.

San Francisco 230

San Francisco Database Advisory Board Silicon Valley 230

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Use mini-stories describing your product/service instead of (empty) umbrella terms that everyone else uses.

PPC 48

PPC Analytics Video Non-Compete 48

Duct Tape Marketing

DECEMBER 11, 2019

Transcript of How to Integrate Chat Into Your Marketing written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode is a Duct Tape Marketing Podcast, and is brought to you by pixelz.com. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast.

Marketing 40

Marketing SMS Channel Conversion 40

www.usatoday.com

JULY 16, 2012

Products Home. But the ventures launched in recent years with gobs of venture-capital funding and targeting niche markets have accelerated the movement with user-friendly designs and a tight knit to social networks Facebook, LinkedIn and Twitter. Skip to Main Content. Tech: Blogs. Technology Live. Game Hunters. Science Fair. |.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Duct Tape Marketing

MAY 9, 2017

Transcript of Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Back to Podcast. Transcript. Thanks John.

Search 31

Search Technical Review SEO Small Business 31

YoungUpstarts

MAY 24, 2012

Enter “movement marketing” Written in a highly persuasive prose, Scott Goodson’s book “ Uprising: How to Build a Brand – and Change the World – By Sparking Cultural Movements ” argues that the future of business is seeded in revolutions both big and small.

Social Media 145

Social Media Channel Curation PR 145

Berkonomics

AUGUST 1, 2013

This is the total expected revenue for a customer (usually calculated with a five year life no matter what the type of business) less the cost of acquisition (see below) less the recurring direct costs of serving the customer or of product estimated to be sent to the customer over the lifetime relationship. The lower, the better.

Internet 75

Internet CPA Acquisition Revenue 75

Up and Running

AUGUST 28, 2015

It may not sound exciting, but it is important, especially if you’re taking your business’s marketing into your own hands. general advertising laws apply, but there is no specific legislation for the content of direct or mail marketing. See Also: 21 Reasons You’ll Fail at Marketing. In the U.S., The FTC in the U.S.

Direct Marketing 60

Direct Marketing Advertising Email Sales 60

Occam's Razor

SEPTEMBER 19, 2011

Smart Marketers ask themselves these questions very frequently. We have to do Email Marketing. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Marketing heaven that is. We have to do Search Engine Optimization.

.Net 119

.Net Campaign Channel Analytics 119

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Financial markets are driven by two powerful emotions – greed and fear.”. Fear and greed are commonly known as the two general forces that guide financial markets. Is it possible to do so ethically?

Campaign 48

Campaign Texas Conversion Non-Compete 48

YoungUpstarts

DECEMBER 1, 2013

However, you’re certain it can’t be done without buying and mastering a certain software program that lets you personalize your marketing efforts. Instinctively, you know she’d be perfect for your team and she hinted that she might be in the market for a job change. Your one-time marketing failure has convinced you not to try again.

Florida 182

Florida Cofounder Tampa Hiring 182