crowdSPRING Blog

MAY 1, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Why Revenue Isn’t the Most Important Financial Metric for Startups – buff.ly/1DhyQo4. Which is better – themes or frameworks?

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg. What are your goals for the next 3-6 months?

Audience 127

Audience Non-Compete Distribution Channel 127

Hunter Walker

JULY 29, 2017

RD: After the 2016 election this is going to sound obvious but: our social network framework has created an easily-manipulatable environment that allows the loudest voices to get the most attention, facts be damned. RD: Everything is a marketing campaign now, even policy ideas—they’re just marketing campaigns for an issue.

Social Media 82

Social Media Campaign Media Marketing 82

Austin Startup

FEBRUARY 24, 2018

Much of the writing on startups focuses on two elements: finding product-market fit scaling the company once #1 is accomplished For product-market fit, we have a lot of source material to work with from the last decade: Steve Blank’s leadership on Customer Development , and Eric Ries’ on the Lean Startup ?—?along Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

crowdSPRING Blog

AUGUST 3, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link]. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns – [link].

Social Media 92

Social Media Small Business Design Media 92

Occam's Razor

DECEMBER 9, 2009

In this post let me share with you a common sense framework I use in my consulting engagements to figure out a home for web analysts. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. How long has the company been doing web analytics, what is the landscape of tools?

Analytics 95

Analytics Framework Web Lean 95

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. 17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Like, no, you still need to walk in with a framework. Most people, they don't have a framework.

Channel 65

Channel Acquisition Framework B2B 65

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. What about Django [link] as Web Development Framework?

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. No metrics, data pukes, guidance on creating every more reports.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. I’ve used a lot of frameworks. I’ve seen a lot of different frameworks. How will I know?”

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. A Framework For Critical Thinking. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Overview & Importance of Qualitative Metrics.

Analytics 124

Analytics Metrics SEM Web 124

Gregg Fraley, Author of Jack's Notebook

AUGUST 30, 2016

The following concepts, frameworks, approaches, etc. Idea Campaigns are not innovation. Metrics are not innovation. Some projects will be inside a well defined framework and some will be flying-by-the-seat-of-your-pants. What’s quite simple about innovation is that projects are what make innovation real.

Framework 50

Framework Lean Metrics Campaign 50

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. EPISODE TRANSCRIPT. It’s always a combination. She’s great.

Iran 39

Iran Technical Review Non-Compete Lean 39

blog.expensify.com

APRIL 24, 2012

net is the only framework in which you can build an app for all the major mobile operating systems (iphone, android, wp7). First of all,NET is a “framework”, not a “language” as you have said in your post. It’s an *freaking open source*.net net implementation. Checkout [link].net StackOverflow), is anemic.

Java 107

Java PHP Software Review Coder 107

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

Customer 98

Customer Marketing Channel Acquisition 98

Startup Lessons Learned

JUNE 15, 2020

The more I did meditation practice and the more I studied, I really felt like there was some useful material there and some tools that I could use to relate to my own challenges or the difficulties in the world and give me a little bit of framework for making sense of it, I guess. Eric Ries : Give us some more vanity metrics, if you would.

San Francisco 68

San Francisco Founder Community Software Review 68

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. For your leadership team, this is a small step into original content and into building relationships. Here's a pictorial representation… Now that you have a framework (you're welcome!) The YouTube Measurement Framework. YouTube is magnificent.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

DECEMBER 3, 2012

A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! I wanted to come up with a simple framework that companies could use to self-diagnose the sophistication of their digital marketing strategy. I met with the senior leadership of a multi-billion dollar company (think alcoholic beverages).

Framework 147

Framework Marketing Search Mobile 147

Duct Tape Marketing

MARCH 23, 2022

David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. 5:25] Have you thought about this as a leadership book? [8:42] 11:20] Why did you land on joy as the key metric? [12:20] Marketing Podcast with David Novak.

Cofounder 90

Cofounder Leadership Networking Programming 90

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " And many more.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. the company are organized and incentivized (as in what metrics determine their bonus). Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. So fix that.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ].

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. My perspective on this multi-channel multi-device multi-visit multi-campaign challenge is best summarized by the Serenity Prayer : “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” :).

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

FEBRUARY 25, 2013

Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. 400% ROI, not bad. You can start with something simple.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? As you can see, leading metrics differ wildly depending on the brand and industry. Why do we test? A/B Testing.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Analytics 101

Analytics Audience Georgia Channel 101

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. What one critical metric will help you clearly measure performance for each strategy above? For most of us, you plus the CMO/equivalent.].

Analytics 60

Analytics DC Software Review Leadership 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). Evolve: See – Think – Do – Care: An intent-centric marketing framework.). Don’t test for a vanity metric.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

OCTOBER 19, 2017

Here’s a rundown of the frameworks, their functions, and the benefits and challenges of each. The center of excellence model is basically a combination of the above two frameworks, utilizing both a centralized team and also distributing optimization employees throughout the different departmental branches. Or under product teams?

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

JANUARY 7, 2014

They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? Overview & Importance of Qualitative Metrics.).

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Technically, Cisco is getting negative returns once you account for the people, process, tools, agency, leadership investments. 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162