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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Viral 348
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30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name To Tony Productions is a dedication to my cousin and close friend Anthony Ranoiccha III, or Tony, as the family would call him.

Naming 152
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Campaign 167
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Boosting Your Brand: How to Effectively Use Promotional Products

The Startup Magazine

Promotional products have long served as a tangible and influential link between businesses and their targeted audience. An effectively managed promotional campaign can significantly boost your brand, foster relationships, and encourage brand loyalty. Your brand’s credibility is directly linked to the quality of these products.

Product 130
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110
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30 Entrepreneurs Reveal How They Came Up with Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, naming your business is one of the most important parts of becoming a CEO. Whatever the inspiration or relation may be, naming your business is one of the most important parts of becoming a CEO. So they were calling me a Gypsy.

Naming 130