Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

Campaign 73

Campaign Marketing Social Media Software Review 73

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Andrei Faji, Engagement Marketing @ PandaDoc.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . As with most platforms, there are metrics that matter, and vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Their offers and promotions.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

The Startup Magazine

MARCH 10, 2024

Enhanced Customer Engagement: SMS offers a direct and personal channel for interacting with customers, fostering stronger relationships and driving higher engagement rates compared to traditional communication channels.

SMS 121

SMS Customer Campaign Social Media 121

Startup Professionals Musings

APRIL 3, 2019

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the The 10 Best Social Media Campaigns of 2018.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value. Email marketing.

Sales 152

Sales Audience Social Media Email 152

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Short-term wins.

Marketing 319

Marketing Framework Social Media Metrics 319

Duct Tape Marketing

NOVEMBER 21, 2022

They must narrow the marketing focus to crucial marketing channels and formulate a winning and repeatable plan for the business. For example, they could help define the ideal clients, propose the best markets to target, and choose the most appropriate marketing channels that lead to more business.

Fractional CTO 63

Fractional CTO Small Business Metrics Revenue 63

ConversionXL

SEPTEMBER 1, 2020

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. . You can then use these audiences to create location-specific or remarketing ad campaigns.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

DECEMBER 1, 2016

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television. But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? It’s tough.

Conversion 48

Conversion Analytics Algorithm Channel 48

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) have the highest conversion rate and identify the content that earns the most interest from your target audience.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. See some recent examples in the 10 of the Top Social Media Campaigns of 2021.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. What is Click-Through Rate?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Women Entrepreneurs Can

JULY 23, 2023

It is because of their campaign on digital media, including social media platforms. And that’s what makes the difference in sales and revenue of a company. Therefore, it is necessary to use social media marketing and suggestions for a perfect social media campaign to stay ahead in the business.

Social Media 52

Social Media Campaign Media Marketing 52

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

The Startup Magazine

JANUARY 26, 2022

Lead scoring allows you to keep track of your leads’ statuses, interest level, and other vital factors that will influence whether they’re ready for a sales conversation or not. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website.

Social Media 174

Social Media Marketing Los Angeles Campaign 174

ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? How does retention differ among different acquisition channels? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

Duct Tape Marketing

NOVEMBER 19, 2015

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. It’s happening constantly on channels such as Facebook and Twitter, to name the major players. We can learn quite a lot about what customers want, and what they like, from social media metrics. photo credit: Flickr.

Metrics 28

Metrics Customer Social Media Idaho 28

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Macro + Micro Conversions. Macro + Micro Conversions. Magnificent.

Analytics 159

Analytics Search Campaign eCommerce 159

Up and Running

AUGUST 26, 2020

Once you have established your updated core values, you can create graphics and share them on your social channels, which will remind people of the reasons they enjoy being your customer. Now is the perfect time to introduce a welcome and abandoned cart campaign. Foster transparency. Revamp your email marketing strategy.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Conversion is expanding beyond just the core user experience. Digital marketing moves at a fast pace.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

FEBRUARY 27, 2019

While several factors go into successful email campaigns , great email copywriting is vital. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now.

Email 133

Email Software Review Campaign Metrics 133

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. What are your goals for the next 3-6 months?

Audience 127

Audience Non-Compete Distribution Channel 127

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Conversion rate optimization. Simple and Reliable Metrics for Measuring Success. Cost per conversion.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55