Startup Professionals Musings

DECEMBER 6, 2012

Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead.

Social Media 228

Social Media Media Customer Viral 228

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Do you feel like you know what differentiates your business from every other business out there? Mm-hmm and Viral doesn't have to mean you get 3 million views on something.

Community 79

Community Framework Advisory Board Viral 79

Startup Professionals Musings

MAY 14, 2012

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Sales/Marketing. Production. Cost structure.

Business Model 242

Business Model Distribution Viral Green 242

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. differentiation (can people tell it apart from other offerings?); innovation (are you constantly improving, iterating, bettering your product?);

Marketing 84

Marketing Startup Small Business Viral 84

Startup Professionals Musings

JANUARY 29, 2011

I expect that should seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with major business model elements missing. Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Sales/Marketing. Production. Cost structure.

Business Model 246

Business Model Distribution Viral Green 246

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Product name)(statement of primary differentiation). They differentiate the brand. Marketing 101: channel management and the digital domain.

Marketing 48

Marketing Startup Differentiation Naming 48

Startup Professionals Musings

SEPTEMBER 28, 2015

Too many entrepreneurs look for that one magic bullet -- an exciting new technology, perhaps, or their own determination to make the world a better place -- to override any shortcomings in their startup model. Too many competitors or a product with minimal differentiation makes a startup risky. An experienced and skilled team on board.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Up and Running

MAY 23, 2016

To give you a better idea of what entrepreneurs in this industry are thinking about during each phase of the startup process, I interviewed SaaS entrepreneurs from all over the world, including our own COO Noah Parsons. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

The Next Web

AUGUST 21, 2013

All consumer application creators need to focus on three core challenges: A differentiated product experience. Building a differentiated product experience. There are near limitless novel ways to leverage the data in Gmail, call history, web history, and more into a differentiated product experience.

Mobile 137

Mobile Design Differentiation Startup 137

Both Sides of the Table

DECEMBER 5, 2010

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K Now, people begin defining growth hacking as a process, a systematic approach, a “viral loop”, etc. 6 Growth Hack Techniques You Can Try Today by Entrepreneur. Startups are designed for astronomical growth.

Retention 48

Retention Metrics Acquisition Conversion 48

The Next Web

MAY 5, 2013

On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Hacker” is more of a double entendre.

Marketing 165

Marketing Viral SEO Analytics 165

Duct Tape Marketing

MARCH 8, 2018

Now they’re all there already, so you’ve got to do something that differentiates yourself from the crowd for it to actually work. We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? It was a big improvement.

North Dakota 53

North Dakota Email Campaign Video 53

Brandanew

APRIL 15, 2016

It is an essential ingredient that differentiates your online brand from a crowd of clones, results in 55% higher website traffic , and 97% more inbound links. Having your own channel will allow you to create a stronger brand identity , and will also provide you with the chance to convert website traffic into leads (i.e.

Marketing 100

Marketing B2C Social Media Germany 100

Duct Tape Marketing

JANUARY 31, 2018

He is a serial entrepreneur. So at the end of the day, it’s about embracing your uniqueness, your differentiating factors, and then understanding that being different actually is a far easier way to be remembered in any crowded niche than just simply being better than your competitors. Transcript. But it drives me nuts.

Email 41

Email Community San Diego Kansas City 41

mashable.com

JUNE 11, 2013

Lucky for you, time-strapped entrepreneur, weve gathered some tips from the pros to help you avoid some of the most common, game-ending mistakes committed by young startups. How many entrepreneurs opening words are about how stealth their project is, followed by a 10-page NDA to hear word one? As an entrepreneur, theres a lot going on.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). If they have worked in business for 20 years, you have an 700-1 experience differential right out of the gate.

IPO 82

IPO Customer Matching Silicon Valley 82