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Episode 44: Communication and Credibility with Scott Spiro and Tony Lillios

Mike Michalowicz

Additionally, with two small children of his own and some recent health issues, Scott began development of new program designed to help business owners better manage their technology and lifestyle. Get involved with direct marketing, go into media (news channels, radio shows, etc) to build credibility. Corporate Partners.

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How To Make Better Business Decisions Using Google Analytics

Up and Running

With that information, you can program to publish new content such as a blog post when it is most likely to be read. User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

How's that kind of color your thinking in terms of marketing? Obviously you're not marketing a $29 product or even a very expensive course or program. You're marketing something pretty expensive, but also something terribly emotional. Marketing feels kind of fluffy into a system that they can really understand.

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Triggered Marketing – The Marketing Trend Smart Businesses Are Embracing

YoungUpstarts

Although the collection of data and data analysis are a critical part of the triggered marketing process, the only way they can yield favorable results is if they are used to correctly fuel triggered marketing. Using collected data to make a difference in marketing. Trust is an effective emotional trigger as well.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. The Direct Marketing Association’s (DMA) 2015 National client email report tells , “Email has an average ROI of $38 for each $1 spent.” Incentives and prompts for your referral program.

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Entrepreneurs are Everywhere show No. 5: Daniella Yacobovsky and Jane Moritz

Steve Blank

That was the message from the two latest guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Clips from their interviews are below, but first a word about the show: Entrepreneurs are Everywhere airs Thursdays at 1 pm Pacific, 4 pm Eastern on Sirius XM Channel 111. If you can’t hear the clip, click here.

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Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

Three tactics to maximize revenue from a CRO program: Free test software. Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force. Iridion – Optimization Workflow Management for free. Change of statistics.

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