Startup Professionals Musings

JULY 3, 2012

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

The Startup Magazine

AUGUST 11, 2023

It is necessary to cover the early stages of product development, thorough market research, and other processes during the initial step. This suggests the firm should have a list of paying customers, consistent sales cycles, a clear value proposition, and a developing revenue pipeline in the ideal situation.

Seed Stage 128

Seed Stage Technical Review Early Stage Due Diligence 128

Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Real growth always requires real marketing. Marty Zwilling.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

VC Cafe

JULY 15, 2021

What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

APRIL 3, 2016

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Steve Blank

AUGUST 31, 2009

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

Customer Development 241

Customer Development Developer Customer Silicon Valley 241

Version One Ventures

OCTOBER 31, 2016

The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions. About five years ago, we saw the early waves of growth – typically an individual or two (“growth hackers”) who were championing growth within product development. New platforms as distribution tools.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Professionals Musings

APRIL 1, 2015

Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution. It’s never too early to start marketing, since it usually takes as long to build marketing momentum as it does to build a product.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Both Sides of the Table

AUGUST 8, 2009

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. They tell you they’re going to ship product and they do. They hire key staff.

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Steve Blank

NOVEMBER 11, 2014

The Lockheed Skunk Works led by Kelly Johnson was responsible for its Advanced Development Projects – everything from the P-80 , the first U.S. Skunk works differed from advanced research groups in that they were more than just product development groups. jet fighter plane, to the U-2 and A-12 spy planes.

Channel 288

Channel Customer Development Distribution Restful 288

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Note that the strategy calls for cooperation between business development, sales, marketing, product development, installation, and support.

Asia 62

Asia America Distribution Channel 62

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. Target your buyers and anyone involved in the decision-making process, and include the people who will use your product. Channel and format do matter.

Demand 124

Demand B2B Distribution Channel 124

bizthoughts.mikelee.org

MARCH 8, 2012

Mint & finances #distribution #andalsoproduct # 19 hours ago @davemcclure Idea 3: Build brand buzz to epic proportions, aka a Purple Cow, ie. iPhone & iPad #distribution #ormaybemarketing # 19 hours ago @davemcclure Idea 2: Partner with someone with an established distribution channel, ie. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel. Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

JUNE 6, 2018

Product Development. Marketing and distribution are recurring costs that you can only trim so far. Your product might “sell itself,” but it still has to get into customers’ hands somehow.) Once you’re in, huddle with mentors to refine your plan. Make it through enough cuts and you might even win a few bucks.

CPA 124

CPA Bandwidth Lean Startup 124

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 263

Silicon Valley Product Startup Product Development 263

Startup Professionals Musings

JULY 29, 2016

Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels. Growth requires market innovation as well as product. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Lessons Learned

SEPTEMBER 7, 2008

In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Berkonomics

MAY 25, 2017

Strategy Three: Expand into at least three new continents through new distribution channels. Note that the strategy calls for cooperation between business development, sales, marketing, product development, installation and support. Email readers, continue here…]. EMEA, Asia, Latin America.

Asia 97

Asia America Distribution Channel 97

ConversionXL

AUGUST 24, 2021

A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. A digital product marketing manager’s role will focus on a tech product, ensuring all channel communications are optimized and aligned with its positioning strategy.

Management 141

Management Marketing Campaign Social Media 141

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

MAY 17, 2010

This drives our own product development strategy, and we constantly ask for feedback and suggestions to help us understand how we can do better. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?) Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Viral Small Business 84

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. The introductory stage is rarely profitable because of high distribution and promotion expenses but low sales.

Product 102

Product Marketing Social Media Channel 102

Startup Professionals Musings

OCTOBER 12, 2010

Products: You obviously can’t create value without a viable product (or service) to sell. This section of your Venture Value Scorecard should summarize the important advances you have made recently in research and product development.

Intellectual Property 223

Intellectual Property .Net Valuation Distribution 223

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 126

Social Media Media Marketing Database 126

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Steve Blank

MARCH 15, 2011

what’s the product? what distribution channel? Channel : Mowing and agricultural equipment dealers. Joe Bingold (MBA, Jun 2011) Head of Product Development for Naval Nuclear Propulsion Plant Control Systems, US Navy, MSME (Naval PGS), BSEE (MIT), P.E. would buy an autonomous mower. in Control Systems.

Business Model 237

Business Model Nebraska Peru Germany 237

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

MARCH 11, 2015

They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. for new product development that emphasize immediate returns.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners?

Framework 391

Framework Distribution Channel Leadership 391

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Just make sure that at any given time, each person knows what they are responsible for.

San Francisco 44

San Francisco Startup PHP San Diego 44