Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. Marketing Podcast with Karrie Sanderson. It's possible.

Marketing 72

Marketing Differentiation B2C PR 72

This is going to be BIG.

SEPTEMBER 6, 2011

Most entrepreneurs don't recognize the value of personal use of social media as an important--maybe the most important--channel for accomplishing these milestones. If you are going to accompany these efforts with a public message, you're going to want to choose an equally personal channel. PR can magnify, distribute, etc.,

Social Media 111

Social Media PR Media Hiring 111

The Next Web

AUGUST 26, 2013

I’ve seen a few businesses where the first investors took huge pieces of equity for very little money. 15-20% equity for first investors. Depending on your team and the risk of the business, you should reserve 15% to 20% of equity for the first investors you get on board. Avoid making those mistakes and define a fair structure.

Management 120

Management Cofounder Startup Bootstrapping 120

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. I’ve already made clear that I think raising equity from “strategic money&# is an oxymoron. million in sales.

Warrant 298

Warrant Dilution Startup Stock Options 298

YoungUpstarts

JULY 8, 2014

Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. Tactically, you’ll want to establish a few ‘communication channels’ to facilitate marketing and support. Establishing Sustainable Sales Channels. The real challenge is in building a long-term, sustainable sales channel.

Campaign 216

Campaign Channel Bootstrapping Database 216

infochachkie.com

SEPTEMBER 24, 2011

Instead of hearing from your long lost third-cousin, you will be inundated with an avalanche of ‘congratulatory’ emails, calls and letters from people who want to relieve you of the burden of your hard-earned equity round. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

OCTOBER 7, 2021

Like Apple, your strategy will require significant marketing investment in content, traditional media, and PR. You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Which marketing channels drive the most traffic? Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

Austin Startup

SEPTEMBER 19, 2017

In other cases, they may come from your channel partners or elsewhere. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. certain number of customer intros, quotes for PR) and meetings on a pre-specified, regular basis.

Advisory Board 48

Advisory Board Sweat Equity Marketing Vertical 48

The Equity Kicker

JULY 8, 2019

The other most common focus areas for platform teams are to employ talent and PR/marketing experts who give advice to portfolio companies on strategy in these areas and have relationships and discounts with pre-vetted agencies who can deliver the work. Although it is early days, we’re starting to see some positive data for our own portfolio.

Portfolio 84

Portfolio LP Venture Capital Partner 84

The Equity Kicker

NOVEMBER 2, 2016

These are the channels that our partner companies have been using recently (in rough order of significance, results skewed towards the companies we know best): Facebook – all properties. Google (paid). Google (SEO). Partnerships. Direct Mail. There are a couple of obvious implications of all this.

Marketing 60

Marketing Advertising PR Channel 60

Both Sides of the Table

FEBRUARY 23, 2010

Let me start by saying that most channel relationships don’t work. I’ve seen way too many startups spend all their energy getting channel deals done only to find out that they don’t produce ANY revenue. This post is dedicated to explaining why channel relationships suffer and how you can improve them.

Channel 293

Channel Startup Sales Partner 293

Up and Running

JUNE 22, 2016

They’re the houses that the owners can’t usually sell through traditional channels as they need to move fast. See Also: 20 Networking Tips from a PR Expert. According to a 2015 Direct Marketing Association report, in terms of response rate, direct mail outperforms all digital channels. These are your gems.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

ConversionXL

JANUARY 18, 2022

But it knows how to reach its target audience and earn trust, recognition, and brand equity that fosters customer loyalty and powers growth. Identify the channels where your audience is most active and double-down. Start with the channels you have experience in. Nothing quite beats digital PR. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

Hearpreneur

AUGUST 2, 2016

We believe that traditional media buying – display and banner ads, PR, social media, search keywords, etc. – Do you really understand how to market your opportunity and speak to an audience via the necessary channels? What does the future of equity crowdfunding look like? How can they invest in your startup?

Accredited Investor 48

Accredited Investor Non-Compete Vertical Acquisition 48

Hearpreneur

SEPTEMBER 16, 2020

Fast forward 20+ years and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined! Unfortunately, he was fired and all of that potential equity disappeared. I have been running a PR Firm, Whitegate PRINC since 2007. 2- Noah Kagan.

Entrepreneur 104

Entrepreneur China Incubator Philippines 104

Hearpreneur

JANUARY 7, 2017

Thanks to Tonya Veasey, Open Channels Group (OCG) ! #43 The beauty of working in PR is that you get to learn how other companies and industries operate. Before my business partner, Lina Khalil, and I started Fetch Public Relations, we noticed a disconnect in the expected result of PR and the actual deliverable.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

www.readwriteweb.com

OCTOBER 7, 2007

But when done well it can really help get a company going fast, professionally and without the founders having to give up much (if any) equity - or bankrupting themselves. The founders may believe they are onto such a good idea that they don’t want to give up any equity. To keep the equity we out-sourced.

Bootstrapping 41

Bootstrapping Offshore Startup EC2 41

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

NOVEMBER 18, 2011

Zynga, Equity & Tough Decisions – [link]. The Wisest Entrepreneurs Know How to Preserve Equity – [link]. Social networking is a very important marketing channel at some startups – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link].

Social Media 96

Social Media Small Business Design Media 96

Duct Tape Marketing

APRIL 24, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. What’s the best path for that kind of maker to circumvent the traditional distribution channels? The traditional channels, by the way, are still powerful.

Product 60

Product Sweat Equity Naming SEO 60

Duct Tape Marketing

NOVEMBER 13, 2019

Jennifer Brown: You don’t want to put out a PR campaign that gets pulled because you offended people. Jennifer Brown: And I can say I have daughters, of course I get gender equity, but that’s not enough actually. Make room for a new revenue channel. Yeah, so there is a lot of change.

Hiring 39

Hiring Community Audience Bandwidth 39

David Teten

DECEMBER 12, 2017

In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.

Early Stage 60

Early Stage Technical Review Software Review Venture Capital 60

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Through SEO and mommy blog PR, Lee can tap into this market. Today, he sees the opportunity to do a cloud capacity planning company. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

He is willing to give up 33% of equity for this $1 million investment. I feel that it is not at all necessary to give this much equity up at this stage of the game. Through SEO and mommy blog PR, Lee can tap into this market. Today, he sees the opportunity to do a cloud capacity planning company. This is her core market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

Up and Running

FEBRUARY 9, 2015

Get to zero debt, figure out how much capital you can access; your savings, home equity, 401K, crowdfunding is now an option out there. I want all of you to get your theme song and make it in your favorites on YouTube and have it in the car, have it on your iPad, get your Pandora channel going. I love Indiegogo.

Social Media 60

Social Media Small Business Software Review Technical Review 60

crowdSPRING Blog

DECEMBER 13, 2018

As we wrote in Brand Health, 6 Important Questions You Should Ask About Your Small Business Brand , Brand health can be measured in numerous ways, including brand reputation, brand awareness, brand equity, brand positioning, and brand delivery. Consistent, strategic branding allows your business to grow strong brand equity.

Marketing 162

Marketing Charlotte Naming Design 162

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. After that, I did it for a private equity firm then we became a part of a larger corporation. How do you split equity? Is there a repeatable advertising channel that’s going to get you people? But listing these things?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. Startups don’t have access to the same resources or brand equity. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort. Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation.

Retention 48

Retention Metrics Acquisition Conversion 48

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley 132

Silicon Valley RSS Non-Compete California 132

Hearpreneur

DECEMBER 15, 2017

However, as most entrepreneurs will experience, when equity and pay come into play, relationships tend to warp. After our initial shock ended, we decided that we were doing some of the best marketing in the technology channel and wanted to take it to other companies like ours. Photo Credit: Sebastian Ravitz. 17- To help start-ups.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

sharkseo.com

NOVEMBER 29, 2010

This means that the Press and PR you get isn’t working in silo but working to push your generic keywords as well. Have you researched a PR / launch strategy? I think that a nice PR will really help a startup with their SEO if they know how to utilize it for their own needs. The result of that? Well, they may either: a.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

techcrunch.com

OCTOBER 23, 2010

This resulted in a recapitilization of the equity away from 33% each (in my favor) and then the ultimate dismissal of one of the co-founders prior to the A-round. Twitter is an excellent distribution channel for us. (B) So frequently embarrassing failures are masked by spinning PR or fudging numbers to give the illusion of success.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84