Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

Startup Professionals Musings

SEPTEMBER 3, 2021

You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Make sure you communicate the right message, and use every channel possible, including body language, to make sure the message is understood by everyone. Build relationships with known business leaders.

Stealth 362

Stealth Leadership Viral Social Media 362

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. There is no substitute for market research to confirm that your passion matches a real need in the market. Finish the product before marketing begins. Marketing should start before product development.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

Startup Professionals Musings

JULY 12, 2020

They are willing to cover marketing, inventory and scaling, but not product development. An example might be 50 percent for marketing, 30 percent for inventory and 20 percent for staffing. These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 336

Elevator Pitch Salary Angel Investor Viral 336

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. Quick Primer on Growth vs. Marketing. In this worldview, there’s nothing fundamentally different about a growth role and a marketing role.

Analytics 99

Analytics Engineer SEO Channel 99

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

crowdSPRING Blog

MAY 17, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates&# can get extreme.

Marketing 84

Marketing Startup Small Business Viral 84

VC Cafe

JULY 15, 2021

Yet despite the huge size of the mobile market and the economic opportunity it presents, the process of discovering new apps by consumers has been pretty static in the past decade. What are the main channels for app marketing and distribution today? Referrals or invite mechanisms remain a strong incentive for app downloads.

Mobile 190

Mobile Social Media Distribution PR 190

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). 1x hacker in charge of product/development. 1x hipster working with both product and growth.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

MAY 31, 2014

They are willing to cover marketing, inventory and scaling, but not product development. An example might be 50 percent for marketing, 30 percent for inventory and 20 percent for staffing. These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 285

Elevator Pitch Salary Angel Investor Viral 285

Startup Professionals Musings

AUGUST 5, 2018

They are willing to cover marketing, inventory and scaling, but not product development. An example might be 50 percent for marketing, 30 percent for inventory and 20 percent for staffing. These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 139

Elevator Pitch Salary Angel Investor Viral 139

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Your number one metric for any marketing initiative should be revenue. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth always requires real marketing. Aggressively enter new markets and sales channels.

Social Media 120

Social Media Metrics Viral Channel 120

Startup Professionals Musings

JULY 30, 2016

They are willing to cover marketing, inventory and scaling, but not product development. An example might be 50 percent for marketing, 30 percent for inventory and 20 percent for staffing. These days, even viral marketing requires real money, for events and promotions. Make your focus and priorities clear.

Elevator Pitch 120

Elevator Pitch Salary Angel Investor Viral 120

crowdSPRING Blog

JULY 13, 2016

In some situations the product or service itself can accomplish these goals, but often it is great brand identity that can make the difference between your first customer or a lost lead. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.

Marketing 48

Marketing Startup Differentiation Naming 48

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Hunter Walker

JANUARY 15, 2017

Practically speaking, the burning need was to begin hiring employees so that I could spend more of my day on product development, partnerships and driving sales. We started small and tested the market for retail before jumping right in to a long term commercial lease. RL: Physical retail absolutely still matters.

Marketing 48

Marketing Design Acquisition Bootstrapping 48

Startup Lessons Learned

NOVEMBER 7, 2008

Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Use Google Optimizer to try different landing pages (even radically different landing pages) to see if any particular way of talking about your product makes a difference to your conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

OCTOBER 23, 2013

In the Udemy course, Alistair and Ben expand these basics into a description of how to create empathy, stickiness, virality, revenue, and scale. Stickiness, Ben and Alistair say, is where people move on too quickly--they don’t make sure they really have a product that has the right features and functionality to meet their customers’ needs.

Analytics 167

Analytics Lean Widget Metrics 167

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. SOCO Games. Note, I said, validated. Safarclick.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Marketing first. Product second. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. Marketing first. Product second. Another way is to have unique promotion channels, but these must be scalable.

Founder 48

Founder Sales Cycle Affiliate Retention 48

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. Assign content & channels for each experience.

Retention 106

Retention Artificial Inteligence Channel Email 106

Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. In the tactics section, list your sales channels and describe how you will be selling your products.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at some examples: In a traditional business, customers pay money for a physical artifact (a product) or a service. Companies use that money to market the product or service to more customers. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. Sound familiar?

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

FEBRUARY 9, 2016

Many marketers became more concerned with 10x growth hacks they read about online than strategy and growth process. Is the way it’s commonly talked about useless? ” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K growth hacked their way to mega success.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. The solution for app developers caught in this vicious cycle is to develop competency in positioning.

Metrics 88

Metrics San Francisco Lean Viral 88

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. I just remember thinking (as I gagged), “How did that actually make it to market?!”. Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market. Look at Nike. Believe in something.

Campaign 134

Campaign Marketing Design Differentiation 134

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. If the viral coefficient is 0.9,

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

SEPTEMBER 30, 2019

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” But we rarely talk about the process of strategically segmenting our audience so that our products and services can sell themselves. ?????? 3 core categories of segmentation.

Audience 125

Audience Artificial Inteligence North America Iowa 125

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development. Sign in with Facebook or Twitter to get started! Have an account? million in venture financing.

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

MARCH 7, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Developer 93

Developer HTML API Ruby 93

ReadWriteStart

JUNE 20, 2012

Customer discovery turns founders’ initial hypotheses about their market and customers into facts. and “Does our solution (a product, a website or an app) solve the problem in a compelling way?” While this process is rational for an established company entering an existing market, it’s folly for startups.

Customer 119

Customer Advisory Board Engineer Cofounder 119