Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Match with competitor prices and market demographics. Test your channel and support strategy. Confirm that your product or service solves the problem.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. Recommended Reading: Is Your Message Match Missing The Mark? Message Match] Project Management Software.

Analytics 134

Analytics Video Matching Conversion 134

Cracking the Code

NOVEMBER 10, 2009

Recently, however, we have seen the rapid emergence of hyper-growth businesses in the PaaS and IaaS markets demonstrating that these will soon be independent, multi-billion dollar segments in their own rights with the potential for massive sales volume and attractive cash flow characteristics. sales and marketing. (10). Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Steve Blank

FEBRUARY 12, 2015

It typically takes multiple iterations and pivots to find product/market fit – the match between what you’re building and who will buy it. Sales (and/or customer acquisition in a multi-sided market) becomes achievable by a sales force (or network effect or virality) without heroic efforts from the founders.

Startup 120

Startup Lean Venture Capital Advisory Board 120

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. photo credit: 123rf.com.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

Duct Tape Marketing

SEPTEMBER 3, 2015

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. To make sure everyone is on the same page, here’s what we define a marketing channel as: A marketing channel is a way of speaking to your customers. Some examples of marketing channels are: SEO. photo credit: 123rf.com.

Lead Generation 28

Lead Generation Channel B2B Early Stage 28

ConversionXL

JULY 7, 2020

If you’re looking for an alternative way to drive traffic, leads, and sales, Pinterest is an opportunity. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Quit boards with a low virality score (which you can check in Tailwind). Create 10 boards.

Marketing 114

Marketing Viral Campaign Search 114

mashable.com

OCTOBER 27, 2010

Topics are divided into IT, marketing, sales, finance, customer service, operations and human resources sections, which makes it easy to search for the latest discussions on your interest area. Simply fill out a profile about yourself and your goals, and then search the mentor profiles that match your needs. What will you find here?

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

JUNE 8, 2010

They can message each other privately or choose to follow particular people whose interests match their own. Pros: You can search for students whose locations and skill sets match up with your company. How iPad Magazine Sales Stack Up [REP. Members post messages to the running feed, which is searchable by keyword.

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

ConversionXL

NOVEMBER 28, 2022

TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. TikTok even has its own viral hashtag: #TikTokMadeMeBuyIt , which is a one-stop shop for the weird and wonderful products brands sell on the platform.

Customer 102

Customer Viral Audience Campaign 102

Startup Lessons Learned

APRIL 14, 2009

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review 48

Software Review Technical Review Europe Software 48

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Match with competitor prices and market demographics. Test your channel and support strategy. Confirm that your product or service solves the problem.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Duct Tape Marketing

AUGUST 25, 2015

Explore potential marketing channels. The strategy element is where you map out the personas of your ideal clients and construct the messaging and positioning for your products and services that will match what these ideal clients care about. Explore potential marketing channels. Here are your channels to choose from.

Marketing 28

Marketing Channel Viral Public Relations 28

View from Seed

AUGUST 30, 2016

SMBs account for 54% of all US sales. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. Referrals (generating direct customer referrals and new revenue channels with fellow local business owners).

Social Media 185

Social Media B2B North America Media 185

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. match the brand ethos, congruent with the website. Messenger will become the biggest channel over the near years.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JANUARY 18, 2022

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

JUNE 11, 2014

From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). And you are guessing why store sales are down (and because of such a simple fix!). I order the first three with the highest percentage in the match column.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

OCTOBER 14, 2021

Does your messaging at each touchpoint match customer intent? You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Do consumers know who you are?

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

MAY 19, 2016

The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process. One of my favorite examples of this is the design of viral loops. Like any model it has its pros and cons.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

JUNE 4, 2019

” It reinforces the playfully irreverent nature of the brand, which disrupted the industry, while also connecting back to their original viral ad. From a semiotics perspective, your ethos succeeds when what your claim to stand for something bigger matches your behavior. “Shave time. Shave money.” Image source).

Marketing 125

Marketing Audience Green Architecture 125

Scalable Startup

MARCH 20, 2011

Internal (proactive and reactive) actions by your team must intertwine and hopefully spawn and tune external factors that match your growth goals. Viral growth. A strong internal growth plan focuses on coordinated, timed, manipulated maneuvers, paying for press releases, making sales priority 1. Can’t be stopped (for now).

Viral 26

Viral Social Media Matching Channel 26

Duct Tape Marketing

OCTOBER 13, 2016

There’s nothing inherently wrong with using social media as a place to share announcements about new products, upcoming sales, and specials, or boost flagging sales. It’s just that your biggest opportunities on social media channels isn’t promotion. You can tell potential matches all about yourself.

Social Media 28

Social Media Media Curation Video 28

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

JULY 6, 2023

They want to know that if they take a chance on your book and publish you, that you're gonna be able to drive interest in sales. You know, that's why, you know, you see kind of a, a viral sensation happen and someone has a big following. But for people who are not known, you have to be able to prove that you can drive sales.

Artificial Inteligence 58

Artificial Inteligence Leadership Audience Michigan 58

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Everyone wins.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Steve Blank

FEBRUARY 26, 2020

For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. Product/market fit means that you’ve found the match between your potential customers’ pains, gains and jobs to be done and the features of your minimal viable product. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Software By Rob

MARCH 26, 2015

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this post, but it can also be a major obstacle to making a sale. all at once.

Bootstrapping 41

Bootstrapping Technical Review SEO Revenue 41

conversionxl.com

FEBRUARY 4, 2014

How To Identify Your Target Market & Make More Sales. Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. Recommended Reading: Is Your Message Match Missing The Mark? Message Match] Project Management Software.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. Step 2: Set up a Twitter-friendly conversion channel. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Underpinning it all I wrote: sales, asset management, analytics & talent management. Solitude & creativity go hand-in-hand. I use tools to invoke my creative self.

Technical Review 356

Technical Review Framework Audience Media 356

Startup Professionals Musings

JANUARY 5, 2018

The reality is that successful businesses these days require an equally elegant business model, with the right marketing, delivery channel, price, and target customers, to get real traction. Match with competitor prices and market demographics. Finalize your channel and marketing strategy.

Product 137

Product Advisory Board Business Model Cofounder 137

mashable.com

JANUARY 18, 2012

Subscribe to the Business channel. It sure is nice to have your company name match your web address. In terms of having the right personalities behind the company, a great place to start is by reading self help books like this one [link] – learn how to speak publicly and of course get good at sales. viral video.

Naming 97

Naming Social Media Social Network RSS 97

Software By Rob

MARCH 26, 2015

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. Recurring revenue is the holy grail for bootstrappers, as we’ll discuss later in this post, but it can also be a major obstacle to making a sale. all at once.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27