Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 80

Social Media Media B2B B2C 80

The Startup Magazine

OCTOBER 5, 2020

Larger, more established enterprises can take on the cost of testing a large number of marketing channels. It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. But you don’t have that luxury.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265

Marketing Viral SEM Startup 265

Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Campaign Conversion 138

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Over 20 years ago, he identified an opportunity in a growing trend, the white paper.

Social Media 28

Social Media Media IP Distribution 28

YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. But without a way to bridge the gap between content and lead nurturing, it’s sink or swim as marketers are forced to scramble across all channels and take a shot in the dark at real results.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers.

Community 82

Community Framework Advisory Board Viral 82

YoungUpstarts

SEPTEMBER 10, 2015

Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. You can use video recordings of event speakers or educational sessions to post online or link for social media outreach. Event marketing fuels social media activity.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235

Marketing SEM Startup Viral 235

YoungUpstarts

MAY 11, 2014

How does one achieve success on social media? The secrets to this and more can be found in “ Launch “, by social media marketing guru Michael Stelzner. Host of the popular Social Media Marketing podcast (I’m a fan and regular listener), Stelzner’s book is a treasure trove of social media tricks and tips.

Social Media 160

Social Media Media Community Advertising 160

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146

Marketing SEM Viral Social Media 146

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 63

Media Social Media Advertising Audience 63

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing anything on social media. Companies who say “We’ve got 9000 emails, 20,000 emails more than that and you say, “How often do you email them” And they say, “Oh, at the holidays” And yet email marketing … you look at almost any survey of marketers about their most effective channels.

Marketing 56

Marketing Social Media Analytics Software 56

Duct Tape Marketing

SEPTEMBER 11, 2018

Adopt a similar tone in your social media posts. Understanding what it was that grabbed a stranger’s attention can allow you to bolster your relationship with those who already interact with your brand or who happen upon it via inbound channels. Create blog posts that are related to the topic you presented in the ads.

Marketing 63

Marketing Social Media Campaign Curation 63

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Clicks and conversions are typical KPIs for paid media. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. I spend time on social media sites, like Instagram. Not adjusting your paid media strategy.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 10, 2020

Please fill out this form to download our white paper so that you understand the value of solving this problem.”. Awareness would then grow as they perused our landing pages, read our blog posts, and filled out a form to download an in-depth white paper. Are you optimizing for reach, engagement, or CTR?

Agile 139

Agile Social Media Audience Software Review 139

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Use social media: Find groups that bring together your target audience, and go through the comments to identify the issues that most members ask about. Social media.

Product 97

Product Audience Social Media Sales 97

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) You can download the full white paper at www.bvp.com/cloud or click here. Popular Media: the key to viral marketing.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Duct Tape Marketing

SEPTEMBER 4, 2018

Will all of the channels through which marketers can reach prospects nowadays, your marketing team has the know and like portion of the funnel covered. Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer.

Sales 64

Sales Marketing Social Media Analytics 64

Duct Tape Marketing

APRIL 15, 2014

And, it’s not enough to simply pass white papers to the sales team and say “go be social.”. Here’s an idea that is causing loads of angst in marketing departments around the world – turns out that social media is more effective in the hands of some sales professionals than it is in the hands of some marketing professionals.

Sales 71

Sales Marketing Social Media Portfolio 71

Duct Tape Marketing

JANUARY 1, 2019

It can be used across channels , and includes social media, email, and certain website actions. Marketing automation tools compile a lot of information on the effectiveness of your marketing approach across channels, which allows you to identify holes, find logjams, and then invest the time in fixing those issues.

Customer 76

Customer Marketing Email Channel 76

Duct Tape Marketing

JULY 8, 2013

Download all published ebooks, research and white papers. Find and follow their YouTube channel. Marketing Strategy Social Media Competition Research' Use tools such as IFTTT.com to automate your research by doing things like storing competitors email campaigns to Dropbox or Evernote for easy retrieval and analysis.

Dividend 75

Dividend SEO Social Media RSS 75

Austin Startup

MARCH 15, 2017

And African-Americans have the best ecosystem for tech adoption more than any group situated in tight-knit, high-density urban communities — social media stats can prove this fact. Stuff CNBC and other media outlets don’t want to acknowledge. So as Techcrunch was creating that crazy silly blockchain web video with Guy Kawasaki (lol!)

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. White Papers. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community. Careers Home.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Guy Nirpaz

NOVEMBER 22, 2011

To learn more about the System of Engagement, read the white paper by Geoffrey Moore: System of Engagement and the Future of Enterprise IT. This time Darren Suomi, VP Sales at HootSuite will give a tip regarding social media channels in businesses. Tomorrow I will upload an interview from the Sales 2.0 Conference.

Database 60

Database Social Media Channel Video 60

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand. Some marketing tactics (e.g.,

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

JULY 11, 2014

Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Dan is a sought-after speaker on this topic at Internet marketing events, startup conferences and business workshops across the US, and he has been featured on media channels like MIXERGY and GrowthHacker.TV.

Small Business 70

Small Business Marketing Lead Generation Email 70

Duct Tape Marketing

DECEMBER 13, 2011

No matter what business trends are reported in the media, small businesses will always adopt them more slowly and in ways that don’t follow the hype. Blog posts, white papers and in-person and online seminars create awareness, build trust, educate and illustrate core stories. JasonLangheine via Flickr CC. Mobile powers local.

Small Business 67

Small Business Social Bookmarking Social Media Social Network 67

www.readwriteweb.com

APRIL 23, 2012

White Papers. This post is part of our ReadWriteStart channel, which is dedicated to helping savvy entrepreneurs start and grow new businesses with resources, tips, insight and analysis. The channel is sponsored by TriNet. social media. ReadWriteStart. ReadWriteWeb. ReadWriteStart. ReadWriteBiz. ReadWriteCloud.

Hiring 49

Hiring Startup Semantic Equity 49

Brandanew

MAY 6, 2016

The way a new customer was acquired wasn’t just through a single channel but spread across. Social media is changing the way companies conduct business as we know it and the effect on sales is equally profound. Perhaps the most significant change formed by the advent of social media is in customer expectations.

Social Media 100

Social Media Curation B2B Sales Cycle 100

YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. white paper? Consideration? Content educates and engages prospects. infographics?)

Technical Review 100

Technical Review Social Media SEO Curation 100

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

Austin Startup

FEBRUARY 1, 2018

When it comes to interviewing, leading candidates shows they can “simultaneously channel the mindset of the customer and the engineer so they can imagine simple solutions that solve the customer’s problem and are easy for engineering to build.” customers, other employees, books, blogs, social media, news?—?and SO, YOU’RE HIRED!

Management 85

Management Product Technical Review Software Review 85

YoungUpstarts

DECEMBER 8, 2015

New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared. A well-framed narrative that drives a relevant industry point of view is key. Here are 5 key tips to get you started, from the entrepreneurs that have been there.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? The first challenge is to resist falling prey to the latest “shiny new thing” online – new platforms, channels, and tools. Determine the best digital channels and marketing objectives. For good content, less is more.

Marketing 120

Marketing Social Media Channel Startup 120