Duct Tape Marketing

NOVEMBER 19, 2015

Social Customer Service Metrics: 3 Case Studies written by Guest Post read more at Duct Tape Marketing. How has marketing changed thanks to social media? It’s happening constantly on channels such as Facebook and Twitter, to name the major players. The Social/Digital team is more concerned with metrics and strategy.

Metrics 28

Metrics Customer Social Media Idaho 28

ConversionXL

SEPTEMBER 9, 2021

With a social media content strategy rooted in relationships and communication. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. However, its tone of voice differs slightly.

Social Media 142

Social Media Media Developer Marketing 142

Version One Ventures

SEPTEMBER 19, 2012

As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale. For example, Customer Acquisition Costs often increase once the more efficient marketing channels are maxed out and the company needs to find new users through less efficient means.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Metrics on keywords, follower profiles and competitors all help define your target listener. Starting out, you can’t hit every network and outlet full-force. Prioritize social networks.

Social Media 158

Social Media Media Viral Startup 158

SoCal CTO

JUNE 9, 2010

While Google fights on the edges, Amazon is attacking their core - Chris Dixon , May 22, 2010 Google is fighting battles on almost every front: social networking, mobile operating systems, web browsers, office apps, and so on. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.)

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. Three characteristics help identify the most valuable cohorts: Average order value (AOV).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JANUARY 30, 2013

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. Wrong metric. 2) Social proof.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 36

Social Media Media Social Network Cloud 36

Up and Running

JULY 26, 2016

This is when metrics come into play. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

SEPTEMBER 12, 2017

Website Grader – A free online tool that grades your site against key metrics like performance, mobile readiness, SEO, and security. SimilarWeb – See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source. Are you present on all relevant social channels?

Software Review 64

Software Review Technical Review SEO Reputation 64

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Women Entrepreneurs Can

JULY 23, 2023

So, let’s begin by knowing – What Is Social Media Marketing? Social media marketing is part of digital marketing, where people use social media platforms to market products or services. This way, companies use social networks to increase brand awareness. appeared first on WECAN.

Social Media 52

Social Media Campaign Media Marketing 52

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

AUGUST 24, 2022

2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32] 9:11] Metrics at the middle of the funnel are more engagement-based. [11:39] Our are trafficked by channel. Obviously that's a big component if you're running paid, and then social to a degree is a component as well.

Marketing 82

Marketing Metrics Analytics Social Media 82

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 283

Business Plan Sweat Equity Exit Strategy Intellectual Property 283

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 290

Business Plan Sweat Equity Exit Strategy Intellectual Property 290

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? Spiegel has repeatedly described Snap first as a camera company, not as an ephemeral social network.

Valuation 48

Valuation Technical Review Forecast Social Network 48

dontbesoanalytical.blogspot.com

MAY 13, 2012

Inside the development organization, this Director attends to staffing, training, workload and productivity metrics, budget, and scheduling. Consider how firms today confront Web 2.0 – the combination of blogs, wikis, and social networking technologies sprouting up. On the Use, and Misuse, of Software Test Metrics.

CTO 40

CTO Technical Review Technology Software Review 40

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 134

Analytics Video Matching Conversion 134

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. Email readers, continue here…] Second: channels. We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels. It doesn’t happen by accident.

Viral 62

Viral Product Channel Audience 62

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JANUARY 14, 2020

Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s more than just a distribution channel. If you can’t invite people into your office and squeeze a new feature out of them, you have two options: Use social networks or a user-testing platform.

SEO 159

SEO Framework SCRUM Search 159

YoungUpstarts

MAY 16, 2017

To help, I have come up with a list of four ways that you can quickly skyrocket your band to success on social media. Social networking can be a powerful way to build a base of fans who are excited about your music and who are incredibly loyal. Tap into your existing network.

Social Media 113

Social Media Media Advertising Social Network 113

Gust

AUGUST 5, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 182

Business Plan Sweat Equity Exit Strategy Intellectual Property 182

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 120

Social Media Media SEM Startup 120

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the five types of metrics every small business must rely on to navigate growth and profit.

Metrics 28

Metrics Small Business Analytics SEM 28

Duct Tape Marketing

DECEMBER 5, 2013

The above screenshot shows the group board results for the search “social media marketing.” The tool provides you with important metrics like group board followers, collaborators, total pins, number of repins, creator and last updated, to give you an idea of the popularity and activity on each board. Google Plus. Tweet Your Pins.

Social Media 76

Social Media Social Network Channel HTML 76

The Next Web

JANUARY 13, 2014

Advocates are some of your most passionate fans on a channel that are excited about your brand and have already shared content and praise about your business. By searching these mentions of their brand on Instagram, they’ll be able to find all the tagged photos and videos of Coca-Cola on the social network.

Campaign 147

Campaign Social Media B2C Metrics 147

Berkonomics

SEPTEMBER 25, 2014

Not every social network is a Facebook or Instagram. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Second: channels. Well-tuned metrics are an absolute must. It doesn’t happen by accident.

Viral 71

Viral Matching Syndicate Syndication 71

ConversionXL

OCTOBER 26, 2022

From there, views increased for each video powering the channel to get over three million likes. Which type of content gets the most engagement on other social networks? By mixing up evergreen and trending content, you can ensure your channel never becomes stale. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 186

Business Plan Exit Strategy Sweat Equity Intellectual Property 186

Duct Tape Marketing

NOVEMBER 7, 2014

Regardless, you face the same problem: how do you build a successful presence on social media when no one on Facebook, Twitter, Pinterest, or Instagram knows who you are? Below, I’ve outlined 5 steps to get your social media channels up and running. Choose the channels that work best for YOU. Pinterest for test prep?

Social Media 61

Social Media Media Channel Social Network 61

Duct Tape Marketing

NOVEMBER 18, 2015

If you are using social media marketing as a channel to grow your business, awesome! And you could be regularly posting to Facebook and Twitter, but if you’re not measuring how those social networks are working for you, and you’re not testing different approaches to maximize your results, you could be wasting valuable time.

Social Media 28

Social Media Media Social Network Metrics 28

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. The main goal of this technique is to increase the brand’s awareness. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Key Metrics: Map Overlay Visualization. Social Media Performance Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Venture Chronicles

DECEMBER 5, 2012

Social technologies that are widely available today enable, for the first time, customer experience innovation at large scale. It is here that social technologies have the most profound impact on customer focused organizations because customers have new expectations about how, when and where customer service will be provided.

Customer 47

Customer Technical Review Software Review Analytics 47

Up and Running

JUNE 28, 2012

Being passive and not searching through your social networks does not. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. You need to incorporate a constant monitoring of multiple channels in order to really understand what is going on. It is pretty simple.

Social Media 91

Social Media Government Metrics Database 91