Channel Networking Social Network Viral 
TechEmpower
JULY 24, 2023
What channels will you use (e.g., Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? Is it limited to login and Like buttons, or are you building a presence within the social networks themselves? How do you make your money?
SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Any other kind of viral outreach?
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SoCal CTO
AUGUST 4, 2011
What channels will you use (e.g., Social Integration/Viral Outreach - are you integrating in some way with social networks? Is your integration limited to login and “like” buttons or are you building a presence within the social networks themselves? Any other kind of viral outreach?
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.
YoungUpstarts
NOVEMBER 6, 2019
Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. So, let’s go back to basics, shall we?
The Next Web
DECEMBER 4, 2013
Starting out, you can’t hit every network and outlet full-force. Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks.
Startup Professionals Musings
DECEMBER 8, 2021
If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.
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