ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

OCTOBER 7, 2022

Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Calculate LTV as: Average revenue per customer / churn = Customer lifetime value.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Google Keyword Planner.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Automated programs (bots). Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud. Competing businesses. If you can—great!

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. It’s not a channel, campaign, or tactic. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. What is account-based marketing?

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Now, I’d argue that perhaps “altruistic” is not the correct word for modern referral marketing as many programs are incentivized with gift cards, additional features, swag, etc. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So there was always the affiliate program and then all this other and business development, I think now it's all coming under one roof under one platform.

Marketing 90

Marketing Affiliate Channel Software Review 90

crowdSPRING Blog

MAY 1, 2013

But marketing, when planned and executed correctly, can also lead to more sales and revenue. We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Partner program. A partner program is exactly what it sounds like. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JULY 15, 2014

Raise your hand if you would like to get extra revenue with an ROI of 1300% , that is for every dollar you invest you get back 14. How to be successful at running your own affiliate program. Real World Examples of Revenue Growth By Adding an Affiliate Program. What I’m talking about of course is affiliate marketing.

Affiliate 111

Affiliate Programming Marketing Software Review 111

ReadWriteStart

FEBRUARY 10, 2011

Google PPC is a key channel for customer acquisition for many e-commerce and online businesses, yet keywords have become quite competitive, and the costs of campaigns for certain keywords tend to be extremely high. For this week's One Million by One Million roundtable, we discussed an important topic that many entrepreneurs are facing.

PPC 114

PPC Entrepreneur Silicon Valley Incubator 114

ReadWriteStart

JANUARY 6, 2011

This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. John already has a couple of customers, and needs about 50 customers to get to $1M in annual revenue.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

FEBRUARY 25, 2013

What is the incremental revenue impact on the company's bottom-line for the investment in data, systems and people? It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Isn't it amazing?

Analytics 142

Analytics DC Revenue Web 142

searchengineland.com

MAY 30, 2012

For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. EBook: Cross Channel Marketing. Question 2. “In Question 3. Bid Testing Best Practices.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. Don't jump. Stick with me, and these three, for now.). Oh, that makes sense.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The amount you pay for each click on a PPC ad. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

JULY 1, 2013

More revenue! #2: An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). And it is not up that much because our Search program is simply not ambitious enough? SiteCatalyst.

Search 135

Search Analytics PPC Green 135

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. total revenue / total spend).

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. They will show affection towards you. Who is to blame? strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. Remember: Engagement is not a metric, its an excuse. ].

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Then, design a multi-touch, multi-channel outreach campaign that meets your target audience where you know they’ll be.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

JUNE 6, 2007

If you have fifteen years of experience you'll still learn loads from chapters that cover holistic search analytics (internal, SEO, SEM/PPC) and Statistical Significance and Multi Channel Marketing Analytics and Advanced Conversion Rate measurement and more. Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). " In April 2009!!

Analytics 90

Analytics Search SEO Metrics 90

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I’m learning how to program. I have a proposal written up including full cost and revenue projections.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

APRIL 14, 2016

Adding all of their products to the homepage hurt revenue by nearly 48%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost). Attention and desire speak to the heart. Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. In this case, I've done that by adding a filter to segment revenue to only show social value. My favorite report to use to answer this question about customer behavior is the Path Length report in the new Multi-Channel Funnels section in Google Analytics.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

APRIL 23, 2012

Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Revenue vs. Economic Value. That is a reflection of a deep obsession on Revenue. It delivers higher macro-conversions (revenue!)

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

OCTOBER 19, 2010

Only a plea to obsessively obsess about measuring outcomes and compute economic value, not just revenue. Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. No serious web analytics program in any company is complete without robust and persistent testing. Not a single one.

Analytics 135

Analytics Web Non-Compete Campaign 135

marketingland.com

OCTOBER 8, 2012

Virtually everyone involved in metrics, analytics, and testing-driven improvement online does, in fact, have a wished-for outcome: “get higher conversion,” “increase revenue,” “decrease cart abandonment.” Search Engine News, SEO & PPC Info. Daily Email: Got a tip? Tell us here! See More Topics.

Metrics 47

Metrics Analytics Search Affiliate 47

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Report tangibly and make content marketing comparable to direct marketing channels. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 5, 2014

Truth is, it was mostly propaganda designed to sell high-level executives new customer loyalty programs. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133