Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. How many adds came through organic SEO? How many through SEM? The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. SEO is seldom “free.”. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. it is hard to understand why not all entrepreneurs make the shift to advertising delivered through digital channels.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

The Startup Magazine

JANUARY 27, 2021

We know that it is quite easy to commit digital marketing mistakes while employing intricate stratagems such as SEO, paid advertising, content marketing, etc. You can promote your site effectively by investing in SEM, SEO, generating top-quality content, and even on paid advertising on search engines.

SEM 135

SEM Marketing Campaign SEO 135

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Hearpreneur

MAY 31, 2020

With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. We typically wait until after the first two to three months of results, but this is by far the highest converting channel and it works without fail. This should be done in a very strategic way.

Networking 144

Networking Entrepreneur Social Media Channel 144

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic).

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

SEPTEMBER 10, 2018

For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. Otherwise, you are going to be searching for a place to stay at the same time that your fellow founders are, so there will be less offers. It was all hypothetical.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing).

Small Business 107

Small Business Marketing Affiliate PPC 107

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. In particular, the best practices include using Inbound Marketing to build traffic, instead of paying for traffic with search ads.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. Their ads of “Cloud Demand Prediction” hadn’t been catching the eyes of people searching for these keywords.

Customer 247

Customer Cloud EC2 Channel 247

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Johnson also says that search engine issues have affected the style of names. People consciously try to create names with unique keywords so theirs will be the only result in targeted Google searches. Take AT&T. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

APRIL 26, 2016

This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Instead, she’ll use search and the browser to find information from retailers she’s more casually invested in. Apps are for loyal users and mobile Web is for reach.

Mobile 100

Mobile Web SEM Affiliate 100

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81

PPC Small Business Management Advertising 81

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

crowdSPRING Blog

DECEMBER 8, 2013

Google and the other search engines are invaluable resources for helping customers (especially new ones) find you. PPC campaigns can also be used to deliver discounts to customers; create a campaign that offers anyone who finds you through the search results a coupon for the first (or next!) Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Austin Startup

MARCH 26, 2019

How will you take advantage of SEO and SEM? For an emerging brand that most people haven’t heard of, you can build trust with potential customers with high search ranking and having relatable content available. They will be your best friend when things go unexpectedly wrong with the channel or when something breaks.

Technical Review 49

Technical Review Software Review China Acquisition 49

Duct Tape Marketing

NOVEMBER 10, 2015

There’s a lot going out there in the many channels small business owners and marketers find themselves, and it’s very helpful to use tools that help you keep track of marketing related metrics. BuzzSumo is essentially a search engine that tracks how content is shared and how it performs. What content type is best.

Metrics 28

Metrics Small Business Analytics SEM 28

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend. If you sell an online service that solves a defined problem, you can compete in SEO or SEM.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

ConversionXL

FEBRUARY 5, 2020

SEM and SEO templates. content, channels, etc.) In the example below, pageviews and Events are categorized based on which stage of the funnel they target, and source data on the right shows the channels and pages that win the most users in each part of the sequence. Non-paid channels are the rest. Supermetrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

JUNE 6, 2007

The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. Sadly the color pictures got converted into black and white, but still plenty of pictures to make concepts easier to understand.

Analytics 60

Analytics Web Affiliate Metrics 60

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. Instead, do your product launch first.

San Francisco 168

San Francisco PR Lean Early Stage 168

www.launch.co

JULY 25, 2012

Search. -->. For background, Mahalo started with a vision of "human powered search + content" which had nice, moderate -- but not breakout -- success. We hit 15M uniques 18 months ago with our content+search product, but it was largely based on "good content" combined with "excellent SEO." Sign up for our Newsletter.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster.

Analytics 100

Analytics Social Media Marketing Media 100

Cracking the Code

OCTOBER 10, 2008

Channel relationships are very hard for any small company to establish even when interests are directly aligned, but this challenge is proving even more difficult for most SaaS companies given the restricted value proposition to the SI and ISV community. Philippe Botteri. Bessemer SaaS Law #5. Bessemer SaaS Law #6.

Software Review 48

Software Review North America Europe Metrics 48

marketingland.com

JULY 11, 2012

Search Marketing |. Four Responsive Email Layouts The Search Time Warp How Your Content Strategy Is Critical For Reputation Management Not All Digital Ads Are Created Equal Marketing Biz: Smartphone Wars, Rocket Fuel & Twitter Evolution. Learn a lot from reading Marketing Land and Search Engine Land? Social Media |.

Email 49

Email Mobile SEO Search 49