Duct Tape Marketing
JANUARY 9, 2014
Blogging not only helps to establish your company as an authority, but it’s also proven to increase website traffic conversion rates. In terms of small business websites, blogging represents both the biggest opportunity and the biggest challenge. Most importantly, blogging is the best way to add high quality, relevant content to your website.
Duct Tape Marketing
JUNE 24, 2015
Conversion Optimization. If you are a regular consumer of John Jantsch’s content, you already know that creating great content in a way that draws ideal customers into your digital channel is a core Duct Tape Marketing principle. The above list is really just the tip of the iceberg in terms of benefits.
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Duct Tape Marketing
MARCH 28, 2016
This is your opportunity to introduce yourself, your business and your team while letting your customer know why they can’t live without your product or service. Posting a photo of your actual team develops a sense of confidence that will encourage a customer to buy from you. You don’t have a Head Shot or Team Photos. You don’t Blog.
Hearpreneur
JANUARY 10, 2020
When the connection you have with your customers becomes an emotional connection, it is called brand affinity. It’s when your customers adore you, can’t live without you, will wait in line for you. Am I happy to start conversations with, Hi. Thanks to Tim Sims, Kansas-Sleep ! #25- If you feel stupid, pick another name.
Duct Tape Marketing
SEPTEMBER 5, 2019
I mean, when I work with clients for example, and they’re interested in building a community in whatever form they’re looking at, the start of the conversation in my mind always has to start with what is the value for your members? Do you want them to be answering questions for your other customers and users?
Hearpreneur
JANUARY 21, 2017
With the support of some of the OPN ladies and with the knowledge from my pre-retirement job, I launched a business writing poetry for customers. These poems were personalized based on what the customer told me about the person who would receive the poem… their likes/dislikes, their hobbies, their job and their families.
Duct Tape Marketing
JUNE 5, 2018
Build trust – I write more about this below as well, but your website needs to work the way your customers need it to and expect it to. Your website is often a potential customer’s first impression, so you need to make it a good one. It provides a clear path for customers to take and removes ambiguity.
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