Startup Professionals Musings

OCTOBER 13, 2019

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 235

Global North America Intellectual Property Marketing 235

ConversionXL

APRIL 18, 2019

SERPs with a high cost-per-click (data those tools also return) suggest a bottom-of-funnel or transactional query. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126

Search Aggregator New York SEO 126

Gust

DECEMBER 22, 2011

So you’ve chosen a name for your startup, product, or both. It’s possible to have a company with literally millions of customers (users) that employs only a handful of people, working in a small rented office, with hardware and software costing in the tens of thousands rather than millions of dollars.

Intellectual Property 149

Intellectual Property Technical Review Software Review IP 149

Women Entrepreneurs Can

NOVEMBER 18, 2019

An Amazon Seller’s account is where Amazon sellers spend most of their time ( depending on agency or management automation). Choosing the wrong type of account might cost you time and even more money. Tips: Make sure that your product is suitable to be sold on Amazon and that your strategy is in line with Amazon’s policy.

Software Review 40

Software Review Sales Software Naming 40

Startup Professionals Musings

NOVEMBER 8, 2017

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 136

Global North America Intellectual Property Offshore 136

Startup Professionals Musings

NOVEMBER 21, 2013

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

OCTOBER 13, 2012

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

North America 260

North America Intellectual Property Marketing Offshore 260

Up and Running

MARCH 1, 2016

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Of course, you could also calculate your price based on the cost of materials and manufacture. Your sell sheet should include: Your product name.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Startup Professionals Musings

APRIL 10, 2011

I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Managing foreign exchange reserves is every bit as challenging as managing a family budget. Watch your product naming.

Saudi Arabia 225

Saudi Arabia Brazil Finland Silicon Valley 225

Startup Professionals Musings

JANUARY 7, 2014

In almost every state, you can incorporate as an LLC with a minimal effort, and a cost in the hundred dollar range. It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Pundits in Latino countries quickly pointed out that the name, ‘no va’ means ‘does not go’ in Spanish.

Startup 265

Startup Intellectual Property LLC Burn Rate 265

ConversionXL

MARCH 24, 2021

Branded search happens whenever someone types a search query that contains your brand or product name. Those searching your brand name directly are more likely to convert into customers compared to those who randomly find you in search. So here you may want to perform a keyword research using your name.

Search 157

Search Sales Naming Video 157

Startup Professionals Musings

AUGUST 20, 2011

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 258

Global North America Intellectual Property Offshore 258

Startup Professionals Musings

NOVEMBER 28, 2012

In almost every state, you can incorporate as an LLC with a minimal effort, and a cost in the hundred dollar range. It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Pundits in Latino countries quickly pointed out that the name, ‘no va’ means ‘does not go’ in Spanish.

Entrepreneur 274

Entrepreneur Intellectual Property LLC Burn Rate 274

Startup Professionals Musings

APRIL 18, 2015

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 120

Global North America Intellectual Property Offshore 120

YoungUpstarts

OCTOBER 30, 2019

Prior to establishing his firm, Rob spent more than two decades holding a variety of leadership positions in the financial services industry, working in securities, asset management, equities, capital markets, and mutual funds. At a point during all this work, there’s also discussion about product naming, branding, packaging, and marketing.

Product Development 113

Product Development Developer Product Demand 113

Startup Professionals Musings

JULY 5, 2010

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

North America 223

North America Intellectual Property Offshore Startup 223

Gust

DECEMBER 29, 2013

In almost every state, you can incorporate as an LLC with a minimal effort, and a cost in the hundred dollar range. It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Pundits in Latino countries quickly pointed out that the name, ‘no va’ means ‘does not go’ in Spanish.

Startup 183

Startup Intellectual Property LLC Burn Rate 183

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Watch your product naming.

Brazil 121

Brazil Finland Silicon Valley Italy 121

ConversionXL

AUGUST 5, 2014

This is for a number of reasons including mis-spellings, inaccurate search results & regional differences in products are named. However, redirecting one & two word search terms to relevant category pages or exact product names is not (for example, here’s how you do it in magento ).

Search 107

Search Design eCommerce Technical Review 107

Steve Blank

APRIL 9, 2009

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. It will cost you your job.”

Silicon Valley 268

Silicon Valley Technical Review RSS PR 268

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). Take just the pink box above as an example.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. Click “Resource > Manage blended data.” Jones’ example blends data from two sources: A table that includes products’ wholesale cost by SKU (“COGS”); Google Analytics sales data. This is known as a “join key.” More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

OCTOBER 21, 2013

The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. So from the perspective of reporting organic search performance to senior management, you are all set.

Search 154

Search SEO Analytics Engineer 154

Up and Running

NOVEMBER 8, 2016

A headline can be as obvious as the word “sale” or simply your product name. Scare the viewer: “ A little mistake that cost the farmer $3,000 a year!” Giving life to your promotion. Your headline is a critical part of your promotion. It is the heartbeat that gives it life and meaning. It is all about context.

Design 86

Design Advertising Vertical Sales 86

reidhoffman.org

NOVEMBER 12, 2013

We return to the three revenue models from the beginning of the pitch, introducing the product names for the first time: an ads product called InLeads, a job listings product called Opportunities, and a subscriptions product called Network Plus. Take competition against your potential revenue streams seriously.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

www.rocketwatcher.com

NOVEMBER 8, 2010

For many B2B companies, leads are qualified using BANT criteria (a salesperson will confirm that the prospect has Budget for the project, Authority to make a purchase decision, Needs the product and has a set Timeframe to make a purchase decision). # This number will tell you what those those “leads&# actually cost.

B2B 42

B2B Metrics Marketing Startup 42