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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

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Seven Reasons Why Customer Reference Programs Fail

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ Harnessing the power of references and referrals seems like an obvious win. So why do we have so much trouble mastering the art of customer advocacy? Because companies don’t take it seriously.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. So, refer to your strategy: Are you trying to reach potential customers or potential investors and acquirers? How do you figure out which of these customers/beneficiaries is most important?

Marketing 315
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development.

Lean 303
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Subsequent pivots to professional graphics users (a segment another part of Kodak knew well) came too late, as low cost scanners and non-proprietary standards (JPEG) prevailed. Or jet engine maintenance. The result was that PhotoCD failed miserably as a consumer product. So what’s the lesson for Apple? Here’s hoping they find it.

Search 286
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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to maximize learning through incremental and iterative engineering.

Lean 120