Startup Professionals Musings

FEBRUARY 14, 2016

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Ben's Blog

JUNE 18, 2011

Here is a telling statement from an analyst on Apple’s most recent quarter: Apple’s stock price to earnings ratio has dropped to 16.72. In 2000, I was CEO of the first cloud computing company, Loudcloud, where the price for a customer running a redundant version of a basic internet application was approximately $150,000 per month.

Technical Review 76

Technical Review Software Review Valuation Internet 76

Startup Professionals Musings

JANUARY 11, 2015

I see too many business plans that are really product plans for customers, touting free services and long feature lists. No product, even with a large opportunity, is ready to scale until you can show it working, with multiple customers paying the full price, to validate the business model. Word-of-mouth does not scale.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 246

Analytics Retention Startup Social Media 246

Duct Tape Marketing

JANUARY 28, 2013

Yes, launching a new product can be risky, but if you take stock of the following attributes before you start thinking about creating your blockbuster, you might stand an even greater chance of turning your idea into a sure-fire success. 1) The inventor is the customer. To that I say nonsense. If You Liked This Post.

Product 69

Product America Widget California 69

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Customer retention with churn modeling. Fraud detection.

Analytics 120

Analytics Retention Social Media Campaign 120

Occam's Razor

JANUARY 28, 2013

AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. Why is it that www.orbitz.com uses none of my location signals to customize content on their home page to appeal to me? Sad, right? How soothing. :) 3.

Web 164

Web Design Marketing Security 164

Hearpreneur

FEBRUARY 8, 2023

As an entrepreneur, joining organizations or networking groups can allow you to connect with like-minded people who can provide you with information and support, and refer customers to you. Thanks to Abdul Saboor, The Stock Dork ! #14- Many business owners are members of associations that focus on a specific set of customer needs.

Community 96

Community Architecture Entrepreneur Networking 96

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Basically, it’s common intuition that in a fearful market, people are looking to irrationally sell stock and in a greedy market people are looking to buy. A classic example… Promote Customer’s Efficacy.

Campaign 48

Campaign Texas Conversion Non-Compete 48

ConversionXL

JULY 20, 2019

They also found that customer lifetime value (CLV) of email users is an impressive 12% above average. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue. There’s really no denying it: Email marketing still plays a vital role in generating eCommerce revenue.

eCommerce 90

eCommerce Email Conversion Marketing 90

ConversionXL

DECEMBER 30, 2015

They also found that customer lifetime value (CLV) of customers acquired via email is an impressive 12% higher than the average. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

AUGUST 28, 2006

It measures the customer interaction in a very small number of web pages, probably one for cart and two to three for checkout. Hence at its highest level the metric helps you understand how much money is left on the table by your customers. You can test these to prove if they move the right levers for your customers.

Metrics 98

Metrics Analytics SEM Campaign 98

Up and Running

FEBRUARY 23, 2016

Even if you know nothing about formal market research practices, you can do your own research by getting out to learn more about your customers, distribution channels, and about how to start a farm. If you are already interested in a particular product, learn more about your local market. Other resources.

Colorado 60

Colorado Southern California Business Plan Oregon 60

Duct Tape Marketing

NOVEMBER 14, 2018

So, Procter & Gamble and the big marketers can no longer buy their way to a new brand. On the other hand, smart marketers are thinking like direct marketers now. But your customer, she wants something that’s gonna make her feel special. It hasn’t been done in 10 years, it’s over.

Marketing 60

Marketing Artificial Inteligence Vesting Small Business 60

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Magnificent. You own the domains.

Analytics 60

Analytics Marketing Mobile Audience 60

mashable.com

JULY 18, 2012

After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. Google integrated dMarc into its AdSense app.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Either way, user feedback is not about asking your customers how to solve problems. Three techniques to write better copy: Surveys – learn customers’ challenges and questions via surveys. Spying – spy on customers by putting yourself in their shoes. Can the change alter customer behavior? performance.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Basically, jargon is like the cheesy stock photo of the copywriting world. Direct marketers know that the words you use do matter.

B2B 48

B2B Audience North America Boston 48