Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

YoungUpstarts

OCTOBER 25, 2018

Toronto’s Mark Attanasio has spent some 20 years advising businesses at various stages in their development on what it takes to position themselves for growth – whether it’s through traditional transactional activities like management buyouts and mergers and acquisitions or via a public listing on a Canadian stock exchange. Is there more?

Partner 113

Partner Technical Review Management Due Diligence 113

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Where’s the mystery (see Matching Algorithm )? What are your key Startup Metrics ? Tell me about the business.

Developer 396

Developer Founder Viral Oauth 396

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 242

Customer Technical Review Business Model Revenue 242

Austin Startup

FEBRUARY 1, 2018

(Almost) everything you need to know (but are afraid to ask) before you wistfully ask a product manager to coffee so they will help you find a job. TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies.

Management 85

Management Product Technical Review Software Review 85

Hearpreneur

OCTOBER 25, 2023

The expansion of e-commerce should also bring about seeing returns as a strategic lever, similar to how companies used faster delivery to drive customer experience and revenue. However, if you do manage to find success, the rewards can be significant. The first step is to have a domain name that matches your business name.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Where’s the mystery (see Matching Algorithm )? What are your key Startup Metrics ? Tell me about the business.

Developer 384

Developer Founder Viral Oauth 384

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? Daniel Layfield.

B2B 94

B2B Marketing Curation PPC 94

Steve Blank

MARCH 15, 2017

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. We’d managed to secure another infusion of cash, but it wasn’t going to last long. What I was hearing was a failure of management. All good news. This is a big idea.

Startup 328

Startup PR Public Relations Channel 328

ConversionXL

FEBRUARY 18, 2016

Fortunately, Google Tag Manager makes it easy. Still, many optimizers don’t use Google Tag Manager (or any tag manager, for that matter) because it looks daunting. If you put in the work to understand the verbs and the nouns, Google Tag Manager will make your life much easier. Adobe Dynamic Tag Management.

Management 48

Management Analytics Software Review Metrics 48

The Startup Magazine

JULY 9, 2020

It can help you gain new customers, drive more sales, create awareness for your business and generate traffic and word-of-mouth through relevant publisher partnerships. Insist on transparency from publishers if you see high reversal rates, metrics that don’t align with industry norms or unknown traffic sources.

Affiliate 114

Affiliate Marketing Technical Review Channel 114

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

DECEMBER 14, 2013

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Revenue 263

Revenue Startup Technical Review Business Model 263

Transformify

JANUARY 31, 2024

Imagine an HR software that hunts down the perfect candidates, filters applications effortlessly, pairs the right talent with the right roles, and manages the entire hiring journey – all while saving you time and money. Advanced features like video interviewing, background checks, or gamification are available via custom integrations.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Startup Professionals Musings

FEBRUARY 24, 2017

From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. Flexible business models, including value-based pricing, bundling, and custom proposals are the places to begin.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Small Business 147

Small Business Revenue Technical Review Business Model 147

Startup Professionals Musings

SEPTEMBER 30, 2023

I have to tell each of you that starting and growing a new business is a long hard road , but can be very exciting and satisfying if you find the right match, and do your homework before you start. Every sustainable business has repeatable processes and management systems in place to assure smooth growth and vitality.

Startup 237

Startup Angel Investor Matching Metrics 237

Steve Blank

MARCH 31, 2014

But the world you lead will be much different from the one your professors knew or your predecessors managed. Yet in the face of all this change, traditional firms continue to embrace a management ethos that values efficiency over innovation. To manage these employees companies create metrics to control, measure and reward execution.

Private Equity 329

Private Equity Metrics China Intellectual Property 329

Startup Professionals Musings

FEBRUARY 23, 2018

Luckily, I had always been a “hands-on” professional, and I had learned the pragmatics of people leadership, marketing, management tools, and funding. Promote yourself with a title to match your expertise. Adopt a project-based revenue model with metrics. Treat every business as a customer, not a client.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

Startup Professionals Musings

FEBRUARY 11, 2022

Technology is not the solution per se , but it provides the key enablement, drivers, and support for the required flexibility, integration, communication, metrics, and affordability that are required in the workplace today. Make sure roles match interests and capabilities. More people as a substitute for technology is not a solution.

Matching 332

Matching Salary Employee Metrics 332

Hearpreneur

APRIL 9, 2023

Data input and customer service are two examples of routine operations that could benefit from the use of automation software. 4- Increase in customer experience Photo Credit: James Angel Technology can improve the customer experience by allowing businesses to tailor their offerings to each individual. #4-

Technical Review 107

Technical Review Artificial Inteligence Technology Entrepreneur 107

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Technical Review 234

Technical Review Business Model Revenue Social Media 234

Startup Professionals Musings

JULY 15, 2020

Don’t delegate this cash management stage to anyone else in the business. Make sure someone is managing people and operations. Building a business requires a stage of focus on execution and managing people accountability. Build a business culture to match your core values. Stay connected and engaged with your employees.

Metrics 351

Metrics Agile Hiring Matching 351

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. More recently, the concepts have been applied to the general business management context, in a classic book by Certified Turnaround Professional, Thomas H. Then always measure customer results, not work.

Startup 404

Startup Lean Metrics Matching 404

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Pay attention to all.

Cofounder 332

Cofounder Founder Partner Leadership 332

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. Where to track bounce rate 5.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. Every board meeting, the metrics of success change.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

JULY 8, 2020

With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. That’s called a broad match modifier, and it’s one of four match types: Broad match. Broad match will generally generate the most traffic, but your ads will be less targeted.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

MARCH 4, 2020

Getting its numbers aligned with other tools in your martech stack keeps results credible and blood pressure manageable. Don’t choose metrics that are similar but not the same. You can also set up custom alerts in Google Analytics to spot a dramatic change in conversions. You can store the information with a custom dimension.

Analytics 88

Analytics IP Metrics Conversion 88

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

SoCal CTO

MARCH 20, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Venture Capital 150

Venture Capital Technical Cofounder Southern California Los Angeles 150

Up and Running

JULY 6, 2021

Traffic leads to inquiries and sales, and consistent visits from the same users mean repeat customers. Google uses meta information to match keyword information to user’s search queries. Page speed affects user’s experience — and Google’s recent Page Experience update covers this very metric under the Core Web Vitals.

Software Review 104

Software Review Small Business Algorithm SEO 104

SoCal CTO

MARCH 9, 2007

Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

ConversionXL

MARCH 5, 2019

If you want to send relevant emails—to sell water—you need to create an Ideal Customer Profile (ICP). Base your ICP on hard data— surveys or interviews with your existing customers or target audience. Knowing what your ideal customers look like is great, but now you need to find them. It’s the same for your emails. Recipients.

Email 130

Email Campaign Reputation San Diego 130