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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This network isn’t mutually exclusive with building an audience of customers.

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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Source: Pexels Data from the US Census Bureau indicated that 5,481,437 new businesses were established in 2023, setting a record.

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Free Advice for: The New York Times iPad App

crowdSPRING Blog

Around the cS offices, I have a reputation as a curmudgeon and grouch. I have never been slow to voice an opinion, file a complaint, or take a company to task for everything from a unreliable product to poor customer service. Books, magazines, blogs, and The New York Times. Let me customize. I am a crank.

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Be Where Your Business Is

Steve Blank

I was having breakfast with Erin, an ex-student, just off a red-eye flight from New York. Erin had previously worked in New York for one of those companies and had a stellar reputation in the industry. She’s built a 65-person startup selling enterprise software to the financial services industry.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. And those links can have a powerful impact on your industry reputation and web traffic.

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Mark Hauser’s Hauser Private Equity Spearheads Major Deals in Industrial Sector

The Startup Magazine

According to Mark Hauser, the rising costs of healthcare and growth of the aging patient demographic in the region made the company well-positioned for growth within the market, and in researching the company he found that it had a very favorable reputation and was in line with Hauser Private Equity’s mission to invest in stable, quality companies.

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Honesty and Optimism in the New York Times

Startup Lessons Learned

I recently spoke with the New York Times about an issue that's both very much in the news and on my mind: building a company honestly. Otherwise, your customers might come to rely on something you said or a promise that you can’t deliver that would harm them. For some, it's overpowering.