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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Given the bank more “warrant coverage.&#. He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. The answer?

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Should Your Startup Give Performance-Based Warrants?

Both Sides of the Table

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. What are Performance Based Warrants? What is a “performance based&# warrant? Should You Offer Them?

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. .” While pitching individual writers sounds more promising to many PR folk, you should always determine the official pitching method for your preferred publication.

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The Industry Analyst Evaluation Game

Feld Thoughts

As a result of growing their customer base quickly, they were invited to participate in an analyst evaluation. As a result, the younger companies approaching the problem in a completely new way were ranked poorly because the analyst missed the real value to the customer. The analyst didn’t behave like a customer.

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Tesla vs. Target: Which CEO wrote the better transparency letter?

The Next Web

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. Most recently, Target was a victim of a data breach that potentially exposed millions of customer credit cards to international thieves. Target’s letter looks like it was written by a PR team and approved by the CEO.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Press Release Avalanches.

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Twitter Link Roundup #33 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Resistance Isn’t Futile: Don’t Assimilate Your Customers – [link]. Has Your Startup Given Performance-Based Warrants? Dealing With Customer Resistance To Change (useful for startups and small business) – [link]. 5 Step Small Business PR Plan for Today – [link]. – [link].