This is going to be BIG.

AUGUST 22, 2012

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144

PR Technical Review Seed Stage Design 144

Both Sides of the Table

NOVEMBER 1, 2009

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. They communicated this to product management who looked at all of the internal requirements we had generated (e.g.

Customer 280

Customer Technical Review Software Review Mexico 280

Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. That’s the local maximum.

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

JANUARY 30, 2009

Insist on high levels of usability, UI design, and polish. Launch with a PR blitz, including mentions in major mainstream publications. Build the product in stealth mode to build buzz for the eventual launch. This is why agility is such a prized quality in product development. We can skip the chasm. Expo SF (May.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. I have personally taught many “non-technical&# people to program – graphic designers, QA folks, even artists and animators. Diversity is not the only requirement for making good group decisions.

San Francisco 167

San Francisco Lean Sweden Continuous Deployment 167

Startup Lessons Learned

NOVEMBER 8, 2008

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. Heres the catch. This is a common mistake.

Customer Development 168

Customer Development Developer San Francisco Customer 168

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. It also gives you a product to market.

Product 142

Product Marketing Software Review Social Media 142

Startup Lessons Learned

OCTOBER 4, 2008

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.

San Francisco 155

San Francisco Technical Cofounder Fractional CTO CTO 155

Steve Blank

AUGUST 24, 2009

While I love TechCrunch, the post and the quote about the PR agency (“one PR firm has discovered a dynamite strategy, throw ethics out the window&# ) left me wondering; how do PR agencies interact with TechCrunch and other blog and review sites? Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 184

Silicon Valley PR Technical Review RSS 184

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods. Introducing Lean Planning: How to Plan Less and Grow Faster. How to Write a Traditional Business Plan.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 27, 2009

In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. A crisis is sometimes needed to force that reexamination.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Programming 143

Programming San Francisco Lean Continuous Deployment 143

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. be the manager and product developer). Talent: Each team member needs to have talent – they all need to own their abilities and focus on their assets.

San Francisco 44

San Francisco Startup PHP San Diego 44

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Startup Lessons Learned

SEPTEMBER 11, 2009

or their privileging of only certain designers featured in Showcase and promos. I can't do anything for the hurt you experienced in the past, other than to apologize on behalf of all platform designers out there. Have you personally visited the Content Creator forums and read through the PR thread? Desperately.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. My point is that this article does not contain the kind of information we’d need to draw reasonable inferences, which is by design. The PR firm helpfully left out that context.)

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If they are willing to pay big bucks, for example, to attend a conference on a certain topic, that bodes well for your ability to sell them a product related to that topic. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. Failures, pivots , and crappy minimum viable products are generally elided. And the kinds of failures that do get airtime are usually failures to adequately plan, anticipate, or design in advance. It helps companies with PR. It makes successful founders famous.

San Francisco 167

San Francisco Lean Metrics PR 167

Startup Lessons Learned

FEBRUARY 24, 2009

Lessons Learned by Eric Ries Tuesday, February 24, 2009 The lean startup at UC Berkeley Haas School of Business Image by Jessica_Mah via Flickr Last week I had the opportunity to lecture again in Steve Blank s entrepreneurship class at Haas, which is always a great learning experience - for me at least! Nice talk, thanks for sharing.

Lean 74

Lean San Francisco Continuous Deployment DC 74

betashop.com

OCTOBER 8, 2012

I firmly believe that in this age where the product development life-cycle is so short and user feedback comes so quickly, you will know within a year whether you are focusing on a worthwhile one thing. Likewise, not a single designer gets approved to sell on Fab without Bradford’s input, review, and approval. Less is more.

Technical Review 108

Technical Review Technology Software Review Valuation 108

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. Startups are designed for astronomical growth. And you need to understand the potential impact of product-economic fit so that you can be better prepared for it.”. Growth hacking is done best when it begins at the start of product development.

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Lean Startup Intensive is tomorrow at Web 2.0. Amazing lean startup resources Is Entrepreneurship a Management Science?

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

APRIL 17, 2010

The Lean Startup Intensive is tomorrow at Web 2.0. ▼ April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

San Francisco 107

San Francisco Romania Cleveland South Africa 107

Up and Running

JULY 24, 2015

This online course, offered by the University of Pennsylvania, is an eight-week course designed to educate you on the healthcare laws. Product development. If you need a little help with your product development and getting it on store shelves, you can check out Edison Nation. The Lean Startup by Eric Ries.

Entrepreneur 60

Entrepreneur Small Business Administration SBA Pennsylvania 60

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. ” So I’m looking at it, and the first thing I think is the design is simple. Edwin: Would I be able to attract other people if the design would be different?

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Startup Lessons Learned

FEBRUARY 12, 2009

(a guide for hackers) (This post was inspired by a conversation with Nivi from Venture Hacks , but is otherwise not his fault) There has been a proliferation of frameworks and metaphors lately that are designed to help startups avoid the all-too-common fatal mistake of failing to find a market. Expo SF (May. for Harvard Business Revie.

San Francisco 89

San Francisco Continuous Deployment Ruby Lean 89

Startup Lessons Learned

DECEMBER 16, 2008

So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. for Harvard Business Revie.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. The Lean Startup Intensive is tomorrow at Web 2.0. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. I think its wasteful.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development.

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. He should then bootstrap his product development by using the consulting fees. Through SEO and mommy blog PR, Lee can tap into this market.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

techcrunch.com

OCTOBER 23, 2010

The problem is that many programmers have loads of talent with no product sense and business students have great designs with no way to implement them. Programmers feel exploited when they build out a product that is successful but are reluctant to admit they wouldn’t have been able to design the product themselves.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84