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Build, Buy Or Build To Buy

YoungUpstarts

We weren’t winning or losing business to other developers, rather it generally came down to three options: Buy – the client saw the value in our platform and they subscribed to our cloud. The decision on whether to purchase or develop the innovative applications that your firm needs to compete has changed dramatically with cloud solutions.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

The book popularized the technology adoption lifecycle curve that originally came out of Iowa State University shown below. You need to give them advance notice of your product development or better yet let them help influence your direction. It influenced a generation of tech marketers. Sure, they need a little social proof.

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The Long Economic Case for Snapchat

Both Sides of the Table

If a politician is trying to win Iowa they want their reach, immediacy & geography to all be focused. We as consumers develop “banner blindness” ( which I’ve been talking about for years ), which is why publishers who can offer unique ad units like “take overs” can make much more money.

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Why Entrepreneurs Need To Keep Up With Changing Regulations

YoungUpstarts

Whether it’s the development process, staffing, or another variable, your can’t-miss startup solution will probably face an obstacle or two on its way to viability. For example, when ReShonda Young joined her family’s Iowa-based delivery company, Alpha Express Inc., by Kelvin Simmons , a partner at Nexus Group.

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Introducing The Commitment Engine

Duct Tape Marketing

You’ll find important lessons about clarity, culture and community from a software developer in Chicago, a janitorial service in Ohio, a telephone answering service in Delaware and a skylight manufacturer in Iowa as well as my take on living and breathing business ownership every day for over twenty-five years.

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What Makes a Successful Startup Community? Is it Possible to Build One Where You Live?

Both Sides of the Table

But I would point out that these days there are really talented tech developers & teams everywhere. How about in the last 12 months deals announced with Dwolla (Iowa) and Pollenware (Kansas City). You can read Brad’s views of how to do it in his book. Here are mine: 1. And I really mean everywhere. Think again. Angry Birds?

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Now Is The Time To Prepare Your Business For A Natural Disaster

YoungUpstarts

If you are fortunate to live in a part of the country not impacted by these disastrous situations, now is a great time to develop a disaster preparedness plan for your family and for your business. Here are 8 tips for developing an effective natural disaster preparedness plan for your business: 1.