ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 98

Retention Customer Developer Programming 98

ReadWriteStart

OCTOBER 2, 2023

It makes the product more user-friendly and can also help build trust with customers and differentiate the product from competitors in the SaaS market. A visually appealing and consistent design can help create a strong brand image and differentiate the product from competitors.

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

OCTOBER 11, 2022

In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)? What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418

Startup Revenue Technical Review Flash 418

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. Blue Apron is hardly alone with its churn problem. Dig deeper. Why or why not?

Customer 173

Customer Technical Review Retention Acquisition 173

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. But many startups top out between $5m-$20m in revenue.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Brand tracking is how you measure if those efforts are paying off. Brand loyalty.

Metrics 157

Metrics Marketing Campaign Audience 157

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

OCTOBER 19, 2013

They''ll typically appear to do well early on, but won''t have enough of a passionate following to achieve meaningful growth or revenues. There are two questions that I recommend startups use to differentiate between being liked versus being loved. However, what often happens is a startup builds a product people like but don''t love.

Mobile 167

Mobile Developer Technical Review Lean 167

VC Cafe

SEPTEMBER 6, 2023

Build a strong team – this sounds obvious, but is especially important at the early stage, where there are less metrics or revenue to assess the attractiveness of your company to investors. Do you have the skills in house to do UA/ retention? Think about innovation and differentiation. games, every single day.

Founder 78

Founder Generative AI Early Stage Venture Capital 78

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It's as simple as that, and that is what metrics are to me. Then another time was when we were bootstrapping both.

Community 54

Community Kuwait Cofounder Bootstrapping 54

ConversionXL

APRIL 18, 2017

When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. ” If it’s a company that does $1M in revenue per year, and we increase sales by 1%, that’s $10,000 extra revenue (who knows about profit?). Differentiation is hard. It’s a huge issue.

Conversion 87

Conversion Framework Revenue Analytics 87

Up and Running

NOVEMBER 6, 2020

Retention plan. In addition to talking about your solution, you’ll want to include a section to talk about your competition and how you intend to differentiate your service from other alternatives. You can’t just take a Field of Dreams approach and hope that “if you build it, they will come.” Subscription sales forecast. Churn rate.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

David Teten

AUGUST 6, 2015

This allows readers to differentiate your file from all of the other files they receive, and also easily track the evolution of your document as it changes. More reasonable: a company with a direct sales model may drive revenue growth based on the number of productive sales reps and a quota, with a target that is higher over time.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

Austin Startup

MARCH 26, 2019

Even pre-launch, there’s work you can do here to differentiate yourself. Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. How will you know if your website is working for you if you never look at your metrics?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But how do you find these correlative metrics? What’s a Correlative Metric? But it does act as a predictive metric that you can explore with testing.

Metrics 48

Metrics Conversion Analytics Retention 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 106

Internet eCommerce Advertising Flash 106

YoungUpstarts

DECEMBER 4, 2018

In order to be effective, equality must be a meaningful part of the culture, not just a metric. This aids tremendously with our employee recruiting and retention strategy. In the tight job market we’re dealing with right now, being a great place to work is a critical differentiator in attracting and retaining talent.

Retention 113

Retention Employee Agile Differentiation 113

ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. How do you do that?

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? Does it differentiate you from your competitors? (04:55):

Marketing 58

Marketing Artificial Inteligence Retention Audio 58

Duct Tape Marketing

JULY 26, 2023

03:41] Number 2: Revenue and profit. [04:07] So the next one of course is revenue and profit marketing is driving a lot of that, right? So is your revenue growing compared to, you know, performance maybe in the industry or you know, what about profit margin? Does it differentiate you from your competitors? (04:55):

Marketing 44

Marketing Artificial Inteligence Retention Audio 44

Duct Tape Marketing

JULY 6, 2022

16:25] Number nine — using metrics to understand what works and what doesn’t – if you don’t have a plan to measure, you’ll be guessing. [18:02] It just simply is a recognition that if you want to stand out, differentiate your business, you have to tell people here's who I help. Number nine metrics.

SMS 90

SMS Retention Metrics Networking 90

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Inside sales CRM Close.io , for example, grew its company to $6+ million in annual revenue with thought leadership-fueled content marketing. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand.

Demand 115

Demand Affiliate Audience Leadership 115

Up and Running

JANUARY 23, 2018

Your USP is what differentiates your business from other players in the market. In other words, focus a good amount of effort on customer retention rather than customer acquisition. The advantage of this process is that each metric can be tweaked as the sales process is ongoing.

Sales 82

Sales Metrics Business Plan Networking 82

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. And it’s a combined product management and technical function, to boost an already positive growth curve into something even bigger.” . “Growth hackers have a passion for tracking and moving a metric. ” Creativity.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

APRIL 1, 2020

As shoppers opt for the ease of online subscriptions, merchants can focus their efforts on retargeting , loyalty and discount programs, attribution , customer retention , reducing churn , and more. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. Featured image source.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

JULY 11, 2016

Three tactics to maximize revenue from a CRO program: Free test software. Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. As a publisher, content doesn’t make you very much money (with ads at least), so: Think about additional revenue streams.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 3, 2019

Vanguard decided that focusing on customer experience would help them differentiate from their competitors: Set up experimentation around customizing and personalizing the customer experience. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114