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How to measure your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant.

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Measuring your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Similarly, Google, well on its way to owning the dominant smart phone operating system and which maintains a near monopoly position in search, trades at a price/earnings (P/E) ratio (ex-cash) of around 13.7. Let us look at examples of the last two major computing cycles (prior to the Internet). The internet is working.

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Wonga Launches Fraud Hotline To Combat Phishing Scam

YoungUpstarts

Wonga, the well known short term lender, is being used as the front for an email and SMS phishing scam perpetrated by a gang on internet fraudsters. The scam has been targeting consumers in South Africa, a country where online consumers face a high risk of internet fraud , for the past year. How to identify the scam.

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How To Master Your Offline Marketing Plan

YoungUpstarts

Online marketing is now an integral part of operations that helps to increase brand awareness and drive sales, however because of this, many businesses are choosing to ignore their offline marketing. Direct marketing methods promote quality customer service.

Marketing 124
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A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

Sure you want to pitch your stuff, but this is a fantastic opportunity for direct market research on your potential customers! Don't depend on the Internet. Tradeshow Internet is spotty at best. Your demos and note-taking must operate without being online. Ask questions, don't just transmit.

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Marketing Research Ideas for Small Businesses

entrepreMusings

Those of us with big business ideas operating on small budgets don’t exactly have the bankroll it takes to recruit a talented market research team to help us. Do-it-yourself research and inexpensive alternatives to highly-tuned studies can provide small businesses with all the market information they need.