Many Entrepreneurs Believe Viral Marketing is Free
Startup Professionals Musings
AUGUST 11, 2013
'Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth.
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