ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. [3:54] If someone stumbles upon you and what you do, and they’re ready to sell their agency, what is the first step? [5:00] Like this show?

Entrepreneur 79

Entrepreneur Technical Review Cofounder Valuation 79

ConversionXL

NOVEMBER 4, 2011

Send an email to your in-house email list that has been nurtured for years, and you might sell to more than 10%. Instead “sell” them the idea of coming back – ask them to join your email list, subscribe to your rss feed, follow you in Twitter and so on. Invesp Conversion Framework. What about here?

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

MAY 27, 2022

By asking for an email address to join a webinar after a prospect has consumed non-gated content, for example, the marketing team can secure leads. Explore buyer motivations with the Jobs-To-Be-Done framework. To secure information (email address, name, phone number, etc.). This is a good lead generation strategy.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 13, 2015

Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand.

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Share a picture.

Analytics 71

Analytics Web Technical Review Metrics 71

Growthink Blog

JANUARY 20, 2010

I am putting the finishing touches on a new step-by-step internet marketing course that covers every major aspect of internet marketing, from keyword research and effective website design, to pay-per-click (PPC) and search engine optimization (SEO), to social media and email marketing, and more. Click here to learn more read more.

PPC 59

PPC Internet Framework Lead Generation 59

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), To do that, we use prioritization frameworks. many are run purely on intuition and conjecture, which can be poisonous.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

JULY 6, 2015

There have been tons and tons of implementations around the world of my wonderfully profitable See-Think-Do-Care business framework. Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. This is immensely gratifying. So on, and so forth.

Marketing 60

Marketing Framework Metrics Audience 60

Occam's Razor

AUGUST 22, 2011

A Framework For Critical Thinking. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. Be data driven?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). and specialized PPC tools and email or other software. It contains a sample computation you can use to build your own.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

JUNE 2, 2022

Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. ITSMA’s ABM framework simplifies these types. However, it will fall into one, two, or three main types.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

SEPTEMBER 12, 2023

Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. Email Marketing One of the most successful online advertising methods is email marketing.

Channel 130

Channel Social Media Marketing PPC 130

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. You spend money on SEO and PPC. You can also create an advanced segment for any of the events above, example Email. Gain Attribution Modeling Savvy.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JULY 19, 2013

Seeing that 75% of visitors actually have intent to buy, it’s critical to get email remarketing & search remarketing triggered almost immediately after the cart gets abandoned. The Role of Recovery Emails In Winning Back Abandoned Shopping Carts. They send abandoned cart email one day after a cart has been abandoned.

Software Review 129

Software Review Technical Review Email Architecture 129

crowdSPRING Blog

JULY 19, 2013

The management framework that propelled LinkedIn to a $20 billion company – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. Make your life better by sending five simple emails – [link]. Does Search Produce Better Customers Than Social Media? – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. That is, getting an email or a sale or whatever it might be. To better understand the process, it’s best to examine how other companies are prioritizing and the frameworks they’ve developed.

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. For example, people signing up for your email marketing list will convert in the near future.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

APRIL 14, 2016

On the email marketing front, Whirlpool went from four separate CTAs down to just one and improved their campaign’s click-through-rate by 42%. Before you do anything, identify exactly what your own one goal of the page or email will be. Singularity. Many landing pages contain multiple offers. They shouldn’t. Simplicity.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

AUGUST 11, 2015

More: See-Think-Do-Care business framework.). This is really poor because, in this case, over 35% of our traffic comes from Paid efforts (Email, Display, Social, Affiliates, etc.). Why are you not selling stuff for me!!! Reddit, you're up next. All kidding aside, YouTube is a See-Think channel, it is supposed to be bad at Do.

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Email Marketing, Blog ads, Social channels AND mobile experiences AND mobile applications. Awesome, right? #3. I make a note of: 1. Play with it.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. An email, or a text message, will poke you into action. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics! Known unknowns.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

OCTOBER 24, 2016

Or, if you have a savvy digital strategy powered by my ultra-awesome See-Think-Do-Care business framework , you can use my recommendations in the framework to judge how optimal your current metrics strategy is… Using these metrics, vs. the basic activity metrics like Visits and Time, is hard, taking advantage of them requires smarter people.

Analytics 60

Analytics Metrics Technical Review Channel 60

maplebutter.com

JANUARY 8, 2013

You can start by personally emailing them and saying thanks. I send DM’s, emails, all day thanking people. We’re considering doing SEO and PPC as well as cold calling to generate leads. CPL (email) = $4.35 – our goal was $5. And what do I do with all these email addresses?! Landing Page [link].

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Email traffic is becoming more mobile traffic. Develop specific mobile landing pages for email. How to connect customers to experiences: Decision rules as a framework. pic.twitter.com/kmg10LEj8I. Hypothesis.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This might include: Welcome Emails. image source. Purchase Receipts.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. E.g. Message match / headline match from PPC ad to landing page. PAS framework: problem, agitation, solution. This works on email, too. Framework for framing the discipline.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

If you spend any decent amount of money on email, search or display campaigns and have a phone call option then it is pretty criminal not to use one of these guys to get a really good understanding of offline conversions. download all the specific user-typed long tail queries for optimal PPC targeting and 3. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. What emails did they click through? Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." If you would like to evolve to the above distribution, and you will have to if you want positive ROA, here's a post with more details and helpful guidance: DC-DR-DA: A Simple Framework For Smarter Decisions. #7:

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). This was built in conjunction with a high-converting email capture page. Clicks through different pages only get in the way. Some call them minisites, some say one-pagers. Conclusion.

Sales 133

Sales Design PPC Video 133

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). Email marketing is another fav.) How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60