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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

You might want to be an all-rounder SEO agency or, as we discuss later in this piece, you may want to specialize your verticals. Expertise in a specific industry vertical or process? Due to this relative lack of speed on SEO’s part, it can be difficult to make the case for it, but leaning on data can help.

SEO 147
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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. be prepared to be the most lean business in the sector (which is only possible where economy of scale does not create huge entry barriers). We’ll talk about how to reduce risk in each type of market in the next post.

Vertical 144
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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

More users than ever are leaning on their mobile devices for research before engaging a brand. Using free tools like Google’s Keyword Planner and Google Search Console can help you identify which search queries users are typing in to find your business and where gaps in content exist for your vertical.

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The Rapid Evolution of Generative AI Video footage

VC Cafe

A lot of the world of work is based around text: documents, email, content, media. Both startups and large tech companies leaned in hard, incorporating automation tools and generative AI applications across verticals. Visual generative AI made strides as well.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 198
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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. Since I wasn’t an engineer, my contribution was around the team-building and fund raising. I was an idiot.

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Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. would look in each of the verticals. Waterfall, Agile, Lean? For example, How does sales differ from one market to another? Liquidity – How?

Vertical 122