Finance Portfolio Sales Viral 
Version One Ventures
OCTOBER 18, 2012
Category leaders do very well, while the #2, 3, 4… players struggle to attract customers and financing. In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers. Let’s take my own portfolio as an example.
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Labels: internet , sales and marketing. Portfolio. (3). sales and marketing. (10).
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Cracking the Code
JANUARY 22, 2009
Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.
Cracking the Code
JANUARY 16, 2012
Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Yahoo Finance. anecdotes. (13). Cloud Computing. (1).
Cracking the Code
FEBRUARY 23, 2011
The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? Portfolio. (3). sales and marketing. (10). Yahoo Finance.
Cracking the Code
AUGUST 3, 2011
Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Yahoo Finance. anecdotes. (13). Cloud Computing. (1).
Cracking the Code
NOVEMBER 7, 2010
Portfolio. (3). sales and marketing. (10). Impact of the recession on SaaS Sales&Marketing pr. Building Your SaaS Sales Compensation Plan. Measuring sales and marketing effectiveness of Saa. Popular Media: the key to viral marketing. Yahoo Finance. anecdotes. (13). Cloud Computing. (1).
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