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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Don’t dismiss any new thing as a “flash in the pan.” Establish and evaluate metrics at multiple levels.

Marketing 405
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Do you want Flash video, HTML 5 video, or both? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Free-trials?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Do you want Flash video, HTML 5 video, or both? Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? Free-trials?

Developer 384
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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. Managing digital marketing spend. Another often large expense is digital marketing.

Campaign 145
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8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

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Twitter Link Roundup #87 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! User Interface Case Study of Flash Video Players – [link]. Optimizing Emotional Engagement In Web Design Through Metrics – [link].

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SSEBITDA – A steady-state profit metric for SaaS companies

A Smart Bear: Startups and Marketing for Geeks

This is the fourth article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap , COC: a new metric for cancellations , and The mistake of 1/c in LTV. It turns out that COC is the key to this metric of “underlying profitability.” Here’s a way to do it.

Metrics 238