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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Think about the touchpoints at each stage of the AARRR framework.

Marketing 115
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. How to create a growth hacking strategy using the pirate metrics model. Image source. Acquisition. Don’t worry about reaching as many people as possible.

Retention 113
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. This defines how to connect problem themes to a metric strategy, building a metric-driven action system.

B2B 94
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience. Take Booking.com.

eCommerce 129
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9 Common Things that Stunt Business Growth (and What to Do about Them)

ConversionXL

They can be everywhere—between departments, such as the marketing and sales department, or within departments. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts. Create a fair tracking and attribution framework.

Metrics 132
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. If your campaign works and your brand awareness metrics improve, you win. What are “pirate metrics?”. Growth marketers focus on the entire customer journey.

Framework 102
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Finding the Return on Investment of Learning and Development Programs

ReadWriteStart

Post-coronavirus, new metrics like employee confidence, increased sales, and employee engagement levels are feeling more indicative than pre-covid metrics such as training attendance, travel for learning and development, and webinar completion. Revenue and profit are two classic indicators of a successful ROI.