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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. In search of Europe's next tech stars. SaaS business metrics: why are they different? Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning! Cracking The Code. Wednesday, August 03, 2011. Posted by Philippe Botteri.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

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Organic Shares or SEO Rankings: Which Should You Prioritize?

ConversionXL

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. Search Engine Optimization (SEO). Generally posts have a short shelf life.

SEO 163
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. In search of Europe's next tech stars. SaaS business metrics: why are they different?

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

Global warming: a plague for humanity? After all, global warming might not be a bad thing for everyone. In search of Europe's next tech stars. SaaS business metrics: why are they different? Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning!

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

In search of Europe's next tech stars. SaaS business metrics: why are they different? Global warming: a plague for humanity? Popular Media: the key to viral marketing. Global Warning! Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ▼ 2012. (1). ► 2011. (2).